Brand Marketing Manager, B2B, Telecommunications, Berkshire

Build the brand that drives our client’s next phase of growth

For almost two decades, our client’s infrastructure has quietly supported the UK’s mobile networks. Whilst they continue to strengthen that foundation and extend its reach, they’re in an exciting period of acceleration and product development that will see them enable more connectivity and compute to more communities and industries across the UK.

As they accelerate into new products, new markets, and new opportunities, brand will play a defining role in what their success will be. This is a new role, it isn’t about stewardship. It’s about building a brand that actively drives growth.

Our client is looking for someone who can set the brand marketing strategy and deliver it, someone equally comfortable shaping the narrative as launching the campaign.

The Role

• You’ll lead brand marketing for our client, building awareness, trust, and preference with the audiences that matter most, and creating the conditions for demand to grow.
• You’ll define how they show up, what they stand for, and how that’s brought to life; consistently, creatively, and with impact.

Why This Role Matters

• Our client isn’t just growing, they’re evolving.
• This role will shape how they’re understood in the market, how they differentiate, and how they win in new spaces.
• It’s a chance to build a brand with real commercial impact, and see the results of your work quickly.

What You’ll Do

• Own the brand marketing strategy and roadmap aligned to strategic priorities, core growth, and new products/verticals.
• Create high-impact campaigns that cut through at the top and middle of the funnel.
• Turn strategy into clear positioning, sharp messaging and compelling creative themes.
• Keep the brand “always on” with thought leadership, market education, and trust-building campaigns.
• Build integrated campaigns across launches, category education, and “always-on” brand.
• Partner with Product, Sales, Content and Performance to turn attention into pipeline.
• Ensure a strong, consistent brand across all channels and key touchpoints.
• Constantly test and refine — measure and optimise, tracking awareness, engagement, and market impact.

What You’ll Bring

You’re a B2B brand marketer who knows how to make complex propositions land and drive results.

You can shape smart, multi-channel campaigns for complex propositions (digital, trade, paid and organic), craft clear positioning and messaging people actually remember, and write briefs creatives love. Most importantly, you get how brand sets the stage for demand gen to do its best work.

You know B2B brand and upper-funnel marketing inside out, especially launches, new markets, and messaging that sticks. You’re a natural storyteller who can brief brilliantly, bring stakeholders with you, and ship great work without dropping the details. You’ve led brand campaigns before, worked with studios/agencies, and partner smoothly with performance and content teams to turn attention into action.

Apply for this

If that sounds like you, please apply now by getting in touch with our team via the form below for a confidential, exploratory chat, or contact us now. 

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