Account Director, Digital & Influence, Paris

Account Director – Digital & Influence Opportunity

Our client is an international communications agency specialising in technology and innovation. For 25 years, they have developed campaigns that drive growth, shape reputations and create impact across paid, earned and owned channels.

The agency is at the forefront of the evolving communications landscape, using proprietary AI tools to transform the way teams work and deliver faster, more tailored results for clients.

With an international network and entrepreneurial local agencies, they combine the resources and expertise of a global network with the agility and collaborative culture of a smaller team. The French office currently has 22 employees.

The Role: Account Director – Digital & Influence

We are looking for an entrepreneurial Account Director, Digital & Influence to play a key role in structuring and developing the agency’s digital expertise in France.

The role will focus on social media, influence and content, with responsibility for developing the agency’s digital offering, strengthening existing capabilities and helping teams build their expertise. You will also play an important role in introducing and embedding the agency’s proprietary AI tools across the French team.

Working closely with the PR teams, you will develop integrated digital and communications strategies for existing clients, while also contributing actively to new business development and the acquisition of new clients, including potentially digital-only accounts.

You will collaborate closely with digital specialists across the international network, sharing expertise, methodologies and best practice and adapting these to the French market.

Key Responsibilities

Strategy & Digital Offering

• Structure and develop the agency’s digital offering across social media, influence and content

• Define methodologies, tools and processes to support the sustainable growth of the digital practice

• Help establish and strengthen the agency’s digital positioning in the French market

• Evangelise the use of the agency’s proprietary AI tools across the French team

Client Leadership

• Develop and lead social media and influence strategies for existing clients

• Design and deliver 100% digital campaigns for new clients

• Act as a senior digital adviser and trusted point of contact for clients

• Ensure the quality, creativity and performance of digital recommendations

Business Development

• Play an active role in prospecting and winning new clients around the digital offering

• Contribute to pitches, tenders and commercial proposals

• Identify opportunities to develop digital activity across existing clients and the wider international network

Team Leadership & Collaboration

• Lead and develop the digital team, helping colleagues build their digital expertise

• Work closely with PR teams to develop integrated communications strategies

• Collaborate with international digital specialists to share best practice and bring new expertise into the French market

Trends & Influence

• Maintain a strong understanding of developments across social media, influence and emerging technologies

• Identify and activate relevant creators and influencers for clients

• Stay ahead of evolving digital and technological trends

What You’ll Bring

• Extensive experience in an agency or client-side environment, with proven expertise in social media and influence strategy

• Strong understanding of the technology, AI, start-up and innovation ecosystem

• An entrepreneurial mindset and genuine appetite to build, develop and shape an offering

• The autonomy, initiative and strategic thinking required to establish and grow a digital practice

• Previous experience managing or mentoring teams

• Strong commercial and business development skills, with confidence in developing new client relationships

• Excellent collaborative skills and the ability to work effectively with PR teams, international colleagues and senior clients

• Excellent strategic, presentation and communication skills

• Fluent English is essential, given the regular interaction with the international network

Apply for this Account Director Role

To find out more or apply, please get in touch with a copy of your CV below.

Hanson Search Group is a global talent consultancy providing executive search, recruitment and leadership advisory services. Built on more than twenty years of trusted relationships, we operate as a connected global platform of specialist practices with expert consultants embedded in key markets. Explore more about corporate communications practice in London here.

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