About the Role: Head of Marketing & Communications, Germany
We are working in partnership with a global leader in sovereign intelligence and satellite technology to appoint a Head of Marketing & Communications for Germany.
This is a pivotal leadership role responsible for shaping and defining the organisation’s voice, positioning, and reputation across the German market during a critical phase of international growth and geopolitical relevance.
Reporting Line and Strategic Context
Based in Berlin and reporting to the Global CMO with a dotted line into the Germany CEO, the successful candidate will operate at the intersection of defence, aerospace, technology, government affairs, media, and strategic communications.
The organisation operates one of the world’s most advanced technology platforms for defence, intelligence, security, environmental monitoring, and emergency response.
In 2025, the company was recognised as one of the world’s 50 Most Innovative Companies by Fast Company, ranking second globally within the space sector.
This is not a traditional communications role. It is a founding leadership mandate requiring strong judgement, strategic thinking, precision, and the ability to build credibility within highly sensitive and complex environments.
Key Responsibilities of the Head of Marketing & Communications
Strategic Communications and Brand Leadership in Germany
- Define and lead the German marketing and communications strategy
- Shape and strengthen the organisation’s positioning and reputation across Germany
- Develop compelling narratives and messaging across corporate, policy, defence, media, and stakeholder communications
- Ensure consistent brand positioning across all channels and external touchpoints
- Establish clear communication frameworks aligned with business priorities and strategic growth
Media Relations and Senior Stakeholder Management
- Lead media relations, PR strategy, thought leadership, and sensitive communications activities
- Build and maintain trusted relationships with senior stakeholders across government, defence, media, and industry
- Support executive visibility and external positioning within highly regulated and politically sensitive environments
- Manage reputational risks and ensure clear, strategic, and disciplined messaging
Commercial Partnership and Business Growth
- Partner closely with government affairs, sales, strategic capture teams, and global marketing leadership
- Support strategic programmes and business growth through impactful communications and positioning
- Develop communications initiatives aligned with commercial priorities and long-term market expansion
- Measure communications effectiveness through meaningful KPIs and reporting frameworks
Team Leadership and Communications Operations
- Build and lead a high-performing communications function over time
- Manage external agencies across PR, creative, design, and events as one integrated ecosystem
- Foster a collaborative, entrepreneurial, and high-performance culture
- Ensure all communications comply with relevant legal, security, and regulatory frameworks, including VS-NfD and VSVgV requirements
Skills and Experience Required for This Marketing and Communications Role
- Proven experience within defence, aerospace, satellite, geospatial, dual-use technology, or another highly complex technical sector
- Strong expertise in strategic communications, corporate affairs, PR, media relations, and brand positioning
- Experience building or transforming brands within international or high-growth environments
- Strong understanding of the German political, defence, industrial, and regulatory landscape
- Exceptional written and verbal communication skills in both German and English
- Ability to communicate complex technical concepts clearly to both technical and non-technical audiences
- Experience operating within sensitive, high-stakes, or regulated communications environments
- Excellent stakeholder management and influencing capabilities at senior leadership level
- Demonstrated ability to lead teams, agencies, and cross-functional international projects
- Entrepreneurial mindset with the ability to operate autonomously in a fast-paced growth environment
Cultural Fit and Values
The organisation values curiosity, collaboration, trust, critical thinking, and entrepreneurial spirit. The successful candidate will demonstrate strong alignment with a culture focused on innovation, teamwork, accountability, and continuous learning.
Apply for This Head of Marketing & Communications Role in Germany
If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with us, including a copy of your CV, as soon as possible via the application form below.
Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Digital Marketing, Sustainability, and C-Suite recruitment. Please click here to find out about more about Hanson Search.
We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.
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Senior Consultant, Communications, Europe
Camille Chevallier: Having started her career as a comms professional, Camille spent 20 years in senior roles within leading agencies and in-house (Publicis, TBWA, MulenLowe, Eurostar, Expedia) across Europe, before bringing her in-depth knowledge to the recruitment industry at Hanson...
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