My client is a global thought leadership agency looking for an Editorial Account Lead on the East Coast, to join their team and be at the forefront of creating captivating thought leadership programs while providing expert guidance on content activation strategies.
You'll collaborate with a diverse range of clients, ranging from boutique consultancies to Fortune 500 companies. The role will include conducting thorough editorial research, providing strategic advisory and employing innovative tools to deliver authentic and impactful insights. With your expertise in crafting compelling narratives and developing questionnaires, you'll shape thought leadership programs for industry leaders and develop content that resonates with corporate B2B audiences, fostering strong client relationships while also contributing to our own thought leadership initiatives.

The successful candidate will:

  • Create data-driven thought leadership programs
  • Demonstrate a deep understanding and knowledge of the technology sector and its diverse business landscape, encompassing market trends, emerging technologies, competitive dynamics and innovation ecosystems.
  • Participate in client meetings, actively engaging with stakeholders to understand their needs and provide expert guidance, ensuring exceptional service delivery.
  • Provide editorial research and advisory, conducting whitespace analysis to identify untapped opportunities and deliver insights to help shape clients' content strategies.
  • Utilize your expertise in building compelling narratives driven by data, while also showcasing your creativity in generating innovative ideas for impactful data visualizations that enhance storytelling.
  • Develop quantitative and qualitative questionnaires that extract valuable insights and align with clients' objectives, leveraging your expertise in crafting well-designed and effective survey instruments.
  • Advise clients on Editorial best practice for survey development, ensuring that surveys are strategically designed, adhere to best practice, and deliver meaningful data.
  • Employ a variety of cutting-edge tools, tech and sources, including social listening platforms, to conduct meticulous editorial research and fact-checking, ensuring accuracy and quality.
  • Take the lead in client ideation workshops.
  • Conduct interviews with clients and other thought leaders to gather relevant commentary.
  • Provide expert recommendations on content marketing activation strategies
  • Managing editorial resource costs, and involvement in price and profit margin discussions.

Essential requirements:

  • B2B writing experience and in creating compelling B2B thought leadership.
  • Experience in creating – and advising on - thought leadership within a wide range of sectors, including technology, financial services, professional services, energy, healthcare, media and telecoms.
  • Excellent written and oral communication skills.
  • Exceptional analytical skills, with the ability to delve into data sets, extract meaningful insights and skillfully transform them into compelling narratives.
  • Ability to work to different Editorial Style Guidelines, including switching between UK and US English, as required.
  • Ability to pitch ideas effectively and persuasively.
  • Ensuring that all content production and related activities are consistently of the highest quality.
  • Attention to detail.
  • Excellent stakeholder management skills.
  • Excellent time management and organizational skills, with the ability to meet deadlines.
  • Ability to work as a creative and adaptable team member and collaborate closely with colleagues and clients across the globe.

If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with our team including a copy of your CV as soon as possible via the form below.

We are committed to equality of opportunity for all. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. You can access our Diversity and Inclusion Policy here.

Please click here to find out about more about Hanson Search.

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