Marketing Director, Globally Recognised Restaurant and Consumer Brand, London

An exciting opportunity has arisen for a commercially driven Marketing Director to lead European strategy for a globally recognised restaurant and consumer brand. Based in London with hybrid flexibility, this role offers the chance to shape brand growth, digital innovation and commercial performance across more than 20 European markets.

About the Global Restaurant Brand

This international hospitality and restaurant business is part of one of the world’s largest global food groups, operating thousands of locations across international markets. The organisation is entering an ambitious new phase of growth, with significant investment in customer experience, digital transformation and brand innovation across Europe.

The business combines the scale and stability of a globally established brand with the energy and pace of a modern consumer-focused organisation. Collaboration, creativity and commercial thinking are highly valued, with teams encouraged to challenge convention and continuously evolve the customer experience.

Employees benefit from strong international exposure, cross-functional collaboration and excellent long-term career progression within a highly recognisable consumer brand.

About the Marketing Director Opportunity

This role will take ownership of the European marketing strategy, with accountability for driving customer growth, sales performance, value perception and brand relevance across multiple markets. The successful candidate will balance long-term brand building with commercially focused marketing initiatives designed to deliver measurable business impact.

Working closely with regional franchise partners, senior leadership teams and global stakeholders, you will lead omnichannel campaigns, digital innovation, pricing strategy and customer engagement initiatives across Europe. The role will also play a key part in shaping regional product launches, promotional activity and broader brand positioning.

This is a highly visible leadership opportunity suited to a strategic and commercially astute marketer with strong experience within hospitality, retail, restaurants or multi-site consumer businesses.

Key Responsibilities

• Lead the European marketing strategy across multiple international markets
• Drive sales growth, customer engagement and brand relevance through integrated campaigns
• Develop and execute omnichannel marketing initiatives across digital, retail and customer channels
• Partner closely with franchisees and regional stakeholders to deliver commercially effective campaigns
• Oversee pricing strategy, promotional planning and campaign performance analysis
• Lead cross-functional collaboration across product, digital, commercial and customer teams

Key Requirements

• Extensive senior marketing leadership experience within hospitality, restaurants, retail or consumer-facing businesses
• Proven track record delivering measurable commercial growth and customer acquisition
• Strong expertise across brand strategy, digital marketing and customer communications
• Experience working within complex, multi-market or franchise-led organisations
• Commercially minded with strong analytical and stakeholder management skills
• Strong leadership capability with experience developing high-performing teams and agency partnerships

Why This Marketing Director Role Stands Out

This is an outstanding opportunity to join a globally recognised hospitality and consumer brand at a pivotal stage of international growth. You will have the chance to shape European marketing strategy, influence large-scale commercial performance and work within a collaborative and ambitious international environment offering excellent long-term career progression and exposure.