Insights Director – Strategic Brand & Cultural Insight, London

Shape Brand Strategy Through Cultural and Consumer Insight 

An award-winning strategic insight consultancy is seeking an experienced Insights Director to lead high-impact, culturally-driven projects for some of the world’s most recognised brands. Working at the intersection of research, strategy, and innovation, you will guide clients through complex challenges using fresh thinking, bold analysis, and emotionally intelligent insight. 

The Opportunity 

As an Insights Director, you will play a key role in shaping the consultancy’s direction — leading client relationships, mentoring a talented team, and delivering strategic narratives that connect culture with commercial impact. Your work will influence everything from brand positioning and innovation to customer experience and communication. 

You’ll be part of a collaborative and highly creative environment that combines qualitative research, cultural analysis, and semiotics with strategic thinking to drive transformation for major global clients across sectors such as FMCG, tech, finance, and lifestyle. 

Insights Director Key Responsibilities 

• Lead strategic insight projects from brief to delivery, ensuring clarity, impact, and commercial value 

• Develop and nurture strong client relationships, becoming a trusted strategic advisor 

• Translate research findings into powerful, story-led recommendations that drive brand growth 

• Mentor and inspire junior team members, helping them to grow as critical thinkers and storytellers 

• Contribute to thought leadership, pitch work, and business development 

Key Requirements 

• Significant experience in qualitative research, brand strategy, or cultural insight 

• Proven track record of leading multi-method insight projects in a consultancy environment 

• Strong storytelling, synthesis and presentation skills, able to bring complex ideas to life 

• Confident working with senior stakeholders and influencing strategic decisions 

• Passionate about culture, people and what drives behaviour and belief 

• Collaborative, curious, and committed to making an impact 

Why Join? 

You’ll be part of a purpose-driven team that values creativity, rigour, and the power of insight to spark change. The consultancy offers a progressive, supportive culture with opportunities for growth, flexible working, and projects that make a difference. 

If you are ready to bring energy, clarity and creativity to internal communications, we would love to hear from you. Please get in touch with our team including a copy of your CV as soon as possible via the form below.

Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Financial Communications, Public Affairs, Marketing, Digital Marketing, Technology Communications, Sustainability, Investor Relations and C-Suite recruitment. Please click here to find out about more about Hanson Search.

We are committed to equality of opportunity for all.  You can access our Diversity and Inclusion Policy here.