We’re supporting a fast-scaling challenger brand in the health FMCG space on their search for a Head of Performance Marketing. This is a unique opportunity to take ownership of DTC growth and customer retention at a business that’s growing rapidly. Fully remote, the role offers the chance to shape performance strategy across all digital channels and directly influence commercial success.
Head of Performance Marketing Role
- Lead and optimise performance marketing campaigns across Meta Ads, Google Ads, TikTok, and paid social/search channels.
- Build and execute retention strategies through CRM, lifecycle, loyalty, email, and SMS marketing
- Own the customer journey from first click to repeat purchase, maximising LTV and loyalty
- Partner with brand and creative teams to deliver high-converting campaigns
- Analyse, test, and iterate to accelerate DTC growth
Requirements
- Proven track record in performance marketing within FMCG, consumer goods, or DTC
- Hands-on experience with paid social, search, CRM, Klaviyo, and Shopify
- Retention-first mindset, turning customers into loyal superfans
- Strategic leadership combined with a hands-on approach in a fast-growth environment
- Data-driven, commercial, and able to thrive in a fast-paced setting
Package
- £75k base salary
- Performance-related bonus structure
- 25 days’ holiday
- Fully remote working
- The chance to make a big impact at a fast-scaling health brand
How to Apply:
If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with our team including a copy of your CV as soon as possible via the form below.
Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Financial Communications, Public Affairs, Healthcare Communications, Marketing, Digital Marketing, Sustainability, Investor Relations, and C-Suite recruitment. Please click here to find out more about Hanson Search.
We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.
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