/our-insight/communications-with-purpose-fad-or-future-event/

Communications with purpose - fad or future? [EVENT]

Communications with purpose - Fad, or future?

 

Purpose-driven businesses have been shown to out succeed competitors in terms of customer loyalty, employee engagement and accounting measures, certainly at Cannes Lions more campaigns have been reported with strong statements about purpose. What is an authentic and coherent approach to a Purpose-led business strategy? Are we seeing a rise in ‘purpose washing’? Insincere, forced or inconsistent attempts can backfire - hard.  When it really comes down to it, what does the consumer intrinsically care about? 

Katie Simpson, MD of Hanson Search will lead a panel discussion on ‘Communications with purpose - Fad or future?' featuring:

> Lewis Iwu, CEO and Co-Founder at Purpose Union Lewis is the co-founder and CEO of Purpose Union, a boutique social purpose agency. He is a former Director of the fair Education Alliance and is the author of the book Words that Win, a guide to winning the social and political arguments of our times

> Kate Hinton, Founder at Trust PR. Recently shortlisted for the PR Moment Awards, Kate is a creative, results driven PR and Public Affairs professional, who has worked in senior in-house roles delivering on campaigns that have led to significant policy change. For the past 8 years she has been freelancing and has a portfolio of clients covering a range of sectors including travel, education, transport, energy, housing and the environment. She has also led on delivering the PR for the first ever National Clean Air Day delivering over 550 pieces of coverage and recently been working with London stakeholders and influencers, including London boroughs, London Councils, Tfl, and the GLA.

> Eleanor Turner, Director, Head of Corporate Reputation and Purpose at Porter Novelli. Eleanor heads up Porter Novelli London’s Purpose practice – helping clients define their authentic role and value in society, embed this internally and amplify this externally, whilst growing their business. Previously Head of Corporate Responsibility for Prudential UK, a leading savings & investments company and previous agency experience as a Senior Consultant at Salter Baxter, whereby she supported corporate clients with sustainability strategy and communications and running Glasshouse, an award winning sustainability communications consultancy.  

Date and time: Tuesday 14th May 2019 arrivals at 08:15 for 08:30 panel start; ends at 09:45

Location: The Club at The Ivy, 9 West St, London WC2H 9NE  

RSVP: events@hansonsearch.com

Related: How recruiters should communicate at this time of crisis

It's no longer business as usual. The COVID-19 pandemic has affected us all, across the global and across industries. How we communicate and take care of our clients at this time will speak volumes about the ethics and core of our businesses. For recruiters, honesty and a consultative approach are essential.

Read more

Related: Making flexible working work for everybody

There are well-documented benefits to allowing employees to work more flexibly – reducing turnover, increasing productivity and giving people more control over their working environment and schedule to meet their other obligations. However, there are some drawbacks to consider.

Read more

Related: Interviewing Candidates Remotely in Six Simple Steps

As the COVID-19 pandemic sweeps the globe, working from home has become essential for all employees who are able to do so. Read on for our tips on interviewing candidates remotely in six simple steps.

Read more

Post your comments

Author: Alice Weightman

As Founder and CEO, Alice established Hanson Search in 2002 and has since gained a reputation as one of the leading search professionals in senior appointments across communications, developing an incredible network globally.

View Profile

Speak to a consultant