Hanson Search is partnering with a software and professional services business serving the public sector to appoint an SRM Product Marketing Manager. This home-based UK role leads product marketing for the company’s supplier relationship management product as the business expands into new markets beyond the public sector.
About the SRM Product Marketing Manager Role
Our client is a growing software and professional services business that supplies technology to organisations across the public sector and other highly regulated industries. With extensive expertise in the Salesforce ecosystem and cloud technologies, they have built a strong reputation for delivering complex solutions to demanding customers.
They are expanding their SaaS portfolio and moving into new market verticals beyond the public sector. A central theme across all of their products is using AI to strengthen human-in-the-loop decision making.
As SRM Product Marketing Manager, you will own the go-to-market strategy for the company’s supplier relationship management product, including its positioning and messaging. You will make sure the product is understood and adopted by the right customers in the right markets.
The role sits at the intersection of Product and the commercial teams in Sales and Marketing Communications. You will translate complex product capabilities into clear market narratives that build pipeline and accelerate adoption to support revenue growth. Communicating the value of the company’s AI-enabled approach to the market is also a key part of the role.
Reporting to the Chief Product Officer, you will work closely with the Head of Product. The product marketing engine is yours to own, spanning market and customer intelligence, competitive analysis, go-to-market planning, sales enablement and feature adoption measurement.
This role is home-based, with some travel to London and other office locations as needed. We are looking for candidates based in or around London and the South of England.
SRM Product Marketing Manager Responsibilities
Go-to-Market Strategy
- Define and execute go-to-market strategies for product launches and market expansions, working closely with Sales and Marketing Communications.
- Develop launch plans covering audience segmentation, channel strategy, messaging and success criteria.
- Coordinate go-to-market readiness across Product and the commercial teams in Sales and Marketing Communications.
- Shape the approach for expansion into commercial markets beyond the public sector.
Positioning and Messaging
- Define and maintain differentiated positioning, messaging frameworks, value propositions and persona narratives.
- Turn technical features into clear, benefit-led narratives for buyers and users.
- Partner with the Head of Product and Chief Product Officer to align messaging with product strategy and commercial objectives.
Market Intelligence and Competitive Analysis
- Lead ongoing market research into target segments and buyer personas, including customer pain points across public sector and commercial markets.
- Analyse customer feedback and win/loss data, using product usage patterns to inform positioning and roadmap priorities.
- Monitor competitor positioning and campaigns, and own the white space analysis.
- Produce competitive intelligence reports and battle cards, and communicate key points of differentiation.
Product Adoption and Feature Marketing
- Define and run marketing strategies that drive adoption of new and existing features.
- Work with Product and Customer Success to identify adoption barriers and design campaigns to address them.
- Track and report on feature adoption and the effectiveness of adoption programmes.
- Create email and content-led campaigns, and contribute to onboarding and in-life customer communications.
Sales Enablement
- Develop and maintain pitch decks, one-pagers, case studies, solution briefs and objection-handling guides for customer and partner activity.
- Deliver regular product marketing briefings and training to Sales and Customer Success.
- Work with Solutions Engineering to keep collateral aligned with solution narratives and validated use cases.
Cross-functional Collaboration
- Act as the link between Product and the commercial teams in Sales and Marketing Communications, keeping the market narrative and go-to-market execution aligned.
- Collaborate with Marketing Communications on content strategy and digital campaigns, helping to shape brand positioning.
- Contribute to a culture of data-driven decision making and continuous improvement.
Product Marketing Experience and Skills
Essential
- Proven product marketing experience, ideally within a SaaS or technology-led organisation.
- A track record of developing and executing go-to-market strategies for B2B software products.
- Demonstrated ability to define compelling positioning and messaging for technical products.
- Experience in market research and customer insight, including competitive analysis.
- A strong understanding of the B2B buying process, particularly in the public sector or highly regulated industries.
- Proven ability to create high-quality sales enablement materials and product marketing content.
- Experience measuring and reporting on product adoption and campaign effectiveness.
- Excellent written and verbal communication, with the ability to simplify complex concepts.
- A strong cross-functional collaborator, comfortable working across Product and the commercial teams in Sales and Marketing.
- A data-driven mindset, with the ability to turn insight into clear recommendations.
Desirable
- Experience working with the public sector, and familiarity with UK public sector procurement and its key buyer personas.
- Experience marketing tools in areas such as procurement, supplier onboarding and management, contract management, spend analytics or wider financial management systems.
- Experience marketing Salesforce-based or AppExchange products.
- Experience with marketing automation and CRM tools.
- Exposure to product-led growth strategies, including freemium and premium product marketing.
- An understanding of AI-enabled product capabilities, and experience communicating their value to non-technical audiences.
- Experience in a scaling environment, moving from SME to mid-market.
- Familiarity with product management tools such as Jira or Confluence.
- A natural collaborator who is inquisitive, challenges constructively, delivers at pace and influences with confidence.
What’s on Offer in the UK
This is a permanent role with a growing, values-driven business, offering flexible home-based working. The package includes private health cover, an employee assistance programme, life assurance and paid volunteering days.
If your expertise lies in product management or marketing communications instead, there is an exciting opportunity to join the team as it continues to grow.
Apply for This SRM Product Marketing Manager Role
To find out more about this SRM Product Marketing Manager position, apply via the form below and a member of the Hanson Search team will be in touch.
Hanson Search Group is a global talent consultancy providing executive search, recruitment and leadership advisory services. Built on more than twenty years of trusted relationships, we operate as a connected global platform of specialist practices with expert consultants embedded in key markets. Our specialist practices include marketing executive search and public sector communications executive search, where we partner with organisations to appoint the leaders shaping their brands.
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UK Marketing Lead
Daniela Mamica: Daniela is UK Marketing Lead, working across senior and leadership level roles. She brings a wealth of experience, having recruited into the marketing space for over 11 years. Daniela previously worked with network media agencies (WPP Media, Omnicom...
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