Marketing Director, Professional Services Provider, Fully Remote UK Role

Hanson Search is partnering with a professional services and software solutions provider serving the public sector to appoint a Marketing Director. This home-based UK role leads the company’s marketing strategy as the business builds its brand and grows its presence in the market.

About the Marketing Director Role

Our client is a growing professional services and software solutions provider, with a focus on the Salesforce ecosystem and AWS technologies. They deliver technology services on behalf of a wide client portfolio, predominantly across the public sector and other highly regulated industries.

They are building their brand and their presence in the market, with a focus on growth in the UK and potentially international markets. As a small, values-driven company, every team member’s work has a visible impact on the success of the business and its clients.

This is a Marketing Director role, leading and executing the company’s marketing strategy. You will focus on building a strong brand presence and enhancing digital marketing efforts, helping to establish the business as a leading professional services consultancy.

Working closely with the leadership team, the Marketing Director will align marketing initiatives with business objectives and drive growth. This role needs a strategic thinker with a hands-on approach, able to balance high-level planning with day-to-day marketing operations.

The role is home-based, with some travel to London and other office locations as needed.

Marketing Director Responsibilities

Strategy and Brand

• Create and implement a comprehensive marketing strategy aligned with business goals, including brand positioning and lead generation to support market penetration.
• Develop and maintain a strong brand identity across all channels, ensuring consistency in messaging and tone, including visual identity.

Digital Marketing and Content

• Lead digital marketing initiatives, including social media, email campaigns, content marketing and online advertising, to increase brand visibility and generate leads.
• Oversee the creation of compelling content, including blog posts, whitepapers, case studies and video, that resonates with the target audience.

Market Insight and Partnerships

• Conduct market research to identify trends and customer needs, including competitor activity, using insights to inform marketing strategy.
• Identify and manage strategic partnerships and public relations opportunities to enhance brand reputation and expand reach.

Performance and Collaboration

• Analyse and report on the performance of marketing campaigns, adjusting strategies as needed to meet KPIs and business objectives.
• Work closely with other teams to ensure marketing efforts are aligned with overall business goals.

Marketing Experience and Skills

Essential

• Proven experience in a senior marketing role, ideally within the software consultancy industry.
• A strong ability to develop and execute marketing strategies that drive business growth.
• A thorough understanding of digital marketing channels and tools, particularly social media and email marketing.
• Experience creating and managing content marketing strategies that engage and convert target audiences.
• Strong analytical skills, with the ability to interpret data and turn insight into data-driven decisions.
• Experience managing marketing budgets and delivering ROI on marketing investments.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences.

Desirable

• An understanding of the software consultancy industry and its dynamics, particularly within the UK market.
• Experience with international marketing and expansion strategies.
• The ability to think creatively and develop innovative marketing campaigns.
• A natural collaborator who is inquisitive, challenges constructively, delivers at pace, influences with confidence and makes effective decisions.

What’s on Offer in the UK

This is a permanent role with a growing, values-driven business, offering flexible home-based working. The package includes private health cover, an employee assistance programme, life assurance and paid volunteering days.

If your expertise lies in product marketing or marketing communications rather than senior marketing leadership, there is an exciting opportunity to join the team as it continues to grow.

Apply for This Marketing Director Role

To find out more about this Marketing Director position, apply via the form below and a member of the Hanson Search team will be in touch.

Hanson Search Group is a global talent consultancy providing executive search, recruitment and leadership advisory services. Built on more than twenty years of trusted relationships, we operate as a connected global platform of specialist practices with expert consultants embedded in key markets. Our specialist practices include marketing executive search and public sector communications executive search, where we partner with organisations to appoint the leaders shaping their brands.