Head of Office, Luxury PR and Communications, Zurich

A Dubai-headquartered luxury communications agency is looking for an entrepreneurial senior PR leader to build and run its first Swiss office, from a blank page, in Zurich.

The Agency has built a strong reputation across the UAE and wider Gulf region, working with prestige brands across luxury fashion, hospitality, F&B, aesthetics and wellness, and lifestyle. Having established a firm footing in Dubai, it is now opening its first office outside the region, a deliberate move to place itself at the heart of the global luxury industry and closer to its European clients, partners and media. The move into Zurich marks a genuine inflection point for the business: from a strong regional player into an international luxury communications group.

This role sits at the head of that expansion, reporting directly to the Founder and CEO in Dubai. There is no existing team, client base or infrastructure in Zurich to inherit. You will be the Agency’s founding presence in Switzerland, responsible for winning the first clients, making the first hires, and establishing the Agency’s name and credibility within one of the most competitive luxury markets in the world.

Key responsibilities for the Head of Office role in Zurich include:

• Leading the practical and strategic launch of the Zurich office, working closely with the Founder and CEO on business planning, budget and structure

• Developing and executing a new business strategy to build a client portfolio across luxury fashion, hospitality, F&B and lifestyle sectors in the Swiss and wider European market

• Owning the P&L for the Zurich office, with accountability for revenue targets, margins and sustainable growth

• Acting as the senior client contact for the Zurich portfolio, ensuring a calibre of strategic counsel and storytelling that reflects the Agency’s positioning

• Recruiting, mentoring and leading a team of PR, communications and social media professionals as the office grows

• Overseeing PR strategy, media relations, influencer partnerships and events for Zurich-based clients

• Representing the Agency at industry events, launches and within relevant press and influencer circles to establish its presence and credibility in Zurich

• Identifying and cultivating strategic partnerships that extend the Agency’s reach and reputation across the Swiss luxury sector

• Ensuring consistent quality and brand alignment between the Zurich office and the wider Agency group, including regular reporting to Dubai leadership

What we’re looking for in this role:

Significant experience in luxury PR or communications, gained agency-side, in-house or a combination of both, with a proven track record of senior client relationships and new business generation. You will have real confidence building a client portfolio and a team from scratch, and a strong, well-established network across Swiss luxury fashion, hospitality, F&B or lifestyle media and influencer circles. Fluent German and English are essential, with French an advantage given the Swiss market; additional languages relevant to the luxury sector are a further advantage.

Critically, this is a role for someone who thrives on building rather than inheriting. You should be genuinely energised by starting with nothing, not daunted by it: sourcing an office, pitching the first clients, making the first hire, and shaping how a Dubai-born luxury communications agency establishes itself in Zurich. You will be joining as the founding presence of the office, working directly with the Founder and CEO from day one, with the autonomy to define strategy and team structure as the market opportunity dictates.

Apply for this Head of Office Role

If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with our team, including a copy of your CV as soon as possible via the form below.

Hanson Search is a globally recognised, award-winning talent advisory and headhunting consultancy. Our expertise lies in building successful ventures worldwide through our recruitment, interim and executive search in communications, sustainability, public affairs and policy, digital marketing and sales and commercial.

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