Head of Communication & Marketing, World Nuclear Association / London

Our client, World Nuclear Association, is looking for a Head of Communication and Marketing to join its Senior Leadership team to lead and deliver the Association’s communication and marketing strategy.

Reporting to the  Director  General,  and  as  a  member  of  the  Senior  Leadership  team,  the  Head  of Communication and Marketing manages their public information and advocacy, and drives the promotion of  the  Association’s  activities  via  various  communication  channels  and  digital  platforms.

Working closely with the  internal  departments,  the  role  is  responsible  for  developing  innovative  marketing, communication  and  brand  strategies  which  are  aligned  to  the  Association’s  strategic  objectives, establishing relationships with media outlets and handling public relations issues that arise.

Key Responsibilities:

• Actively contribute to the long-term strategic planning and direction of the Association; support the daily management and development of the Association and ensure all activities are aligned with delivery of the strategy.
• Develop and implement the strategic and operational plans for the Communication & Marketing Department
• Working closely with the Director of Finance, prepare the annual departmental budget; responsible for management of the budget and provision of regular reporting and analysis to the SLT.
• Leadership and direction of the Communication & Marketing team; empowering the team with the leadership, development and resources they need to successfully deliver their roles.
• Develop and execute a cohesive communication & marketing strategy for all Association activities, targeting key  media  to  ensure  that  the  Association’s  voice  and  message  is  heard;  oversee planning, coordination and delivery of campaigns.
• Develop and deliver a communication strategy that identifies the key media stakeholders, and an engagement plan  for  target  organisations  which  supports  delivery  of  the  Association’s  strategic objectives;  set  the  direction,  maintain  and  leverage  existing  relationships,  and  oversee  the development of the relationships, delegating where appropriate.
• Maintain current and up-to-date  awareness,  knowledge  and  understanding  of  external  factors impacting the nuclear energy industry and/or the Association in order to react, communicate and co-ordinate appropriate, timely and effective responses.
• Ensure the Association’s crisis communication strategy  is up-to-date, robust,  fit for purpose and  executed when required.
• Oversight of the drafting and publishing of articles and papers that provide thought leadership on key issues affecting the industry.
• Oversight and direction  of  the  Association’s  online  information  services  (Information  Library, Nuclear Essentials, Reactor Database), online and printed reports and publications, and the daily reporting on nuclear industry developments via World Nuclear News.
• Drive the Association’s social media strategy, embracing the latest digital technologies and social media  trends,  to  increase  brand  awareness  and  external  engagement,  in  line  with  the Association’s strategic objectives.
• Report on the performance of  communication  and  marketing  activities  against  agreed  KPIs, demonstrating return on investment, in order to inform decisions on future activities.
• Develop a long-term plan for the  development  of  the  Association’s  brands;  lead  research  and development on rebranding nuclear energy internationally.
• Responsible for continuous improvement  of  the  Association’s  communication  and  marketing activities,  to  ensure  they  remain  at  the  forefront  of  modern  techniques;  continuously  develop knowledge  of  the  latest  in  communication  and  marketing  techniques,  undertake  benchmarking activities and remain abreast of current relevant developments.
• Direct and oversee marketing research activities, to better understand the needs of our different audiences, to ensure  the  Association  remains  relevant,  up-to-date  and  continues  to  deliver products and services that meet their requirements.
• Oversight of the  Communication  Group,  contribute  to  its  strategy  and direction  to  ensure  it  supports  the  Association’s  strategic  objectives;    monitor  and  report  on operational performance, output and impact of the Group.

Qualifications and experience required:

• Bachelor’s degree in communication, marketing, business, or related field.
• Proven track record of strong, successful leadership, gained within a marketing & communications environment, from strategic planning and the development of engaging content, to targeted and productive dissemination.
• A proven strong track record of crafting and managing messaging, together with a strong understanding of PR strategy and the dynamics of media relations.
• Professional experience of strategically developing digital communication channels: websites, social media, e-mail marketing.
• Experience of brand advocacy and management.
• Professional knowledge of copyright laws, data protection and privacy laws.
• Good knowledge of Microsoft Office and other relevant programmes, such as Photoshop, social media dashboard, Google Analytics.

Closing date for applications:  Monday 18^th September 2023

If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with Katie Simpson on katies@hansonsearch.com including a copy of your CV as soon as possible via the form below.

We are committed to equality of opportunity for all. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. You can access our Diversity and Inclusion Policy here.

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