Global Chief Marketing Officer – Dubai, UAE

Global Marketing Leadership | Brand Transformation | Digital | International Growth

We are running a search with one of the UAE’s most successful and ambitious international businesses to appoint a Global Chief Marketing Officer.

Headquartered in Dubai, the organisation has built a significant global presence and is entering its next phase of growth and transformation. The business operates across multiple consumer-facing markets and has ambitious plans to continue expanding internationally.

The Global CMO will join the executive leadership team and take responsibility for the overall brand, marketing and digital strategy globally. This is a major leadership role for a marketer who has built and transformed consumer brands at scale and understands how to create both global brand equity and measurable commercial impact.

Global CMO Role and Responsibilities

The Global CMO will:

• Define and lead the global brand, marketing and communicaton strategy, ensuring a clear and compelling brand proposition across markets.
• Build the organisation into a globally recognised and highly differentiated brand, raising its profile both in the region and internationally
• Lead the transformation of the marketing function, introducing greater sophistication, consistency, pace and commercial accountability.
• Put digital, data, technology and customer insight at the heart of the marketing strategy.
• Develop a world-class approach to customer acquisition, engagement, retention and experience.
• Oversee global brand, digital, performance marketing, content, social, partnerships and customer strategy.
• Ensure marketing investment is highly measurable, with clear ROI and commercial outcomes.
• Lead and develop a large, international and multi-disciplinary marketing organisation, building exceptional leadership capability within the function.
• Work closely with the CEO, founder and wider executive leadership team on the future positioning and growth of the organisation.
• Bring current international market insight, best practice and innovation into the business, ensuring the organisation remains at the forefront of global consumer and marketing trends.
• Create a marketing organisation capable of supporting a fast-moving, entrepreneurial and increasingly global business.

Global Chief Marketing Officer Experience and Candidate Profile

We are looking for an exceptional international marketing leader with experience working with major global consumer brands and recent experience from on the ground international markets.

Must have:

• Held a CMO, Global Marketing Director or equivalent senior leadership position within a substantial international business.
• A track record of building, repositioning or transforming major brands.
• Recent, hands-on international leadership experience, with responsibility for brands and consumers across multiple global markets.
• Current exposure to highly developed and fast-evolving international consumer markets. Recent experience in the UK and/or Asia-Pacific would be particularly valuable, bringing contemporary insight into consumer behaviour, digital innovation, brand building and emerging marketing trends.
• Strong expertise across digital, data, performance marketing and technology-enabled customer engagement.
• Led major marketing transformation programmes, including modernising structures, capabilities, technology and ways of working.
• Managed large, geographically dispersed teams and developed high-performing senior leadership teams.
• Demonstrated the ability to combine exceptional brand-building capability with strong commercial and analytical thinking.
• Experience working in a high-growth, entrepreneurial and fast-paced environment.
• The gravitas and influencing skills to operate effectively with founders, CEOs, boards and senior stakeholders.

International Brand, Digital and Marketing Transformation Experience

We are particularly interested in individuals who have worked with businesses and brands recognised for innovation, customer experience, digital excellence and international growth (outside of the UAE, although additional middle exposure is a benefit).

The successful candidate will bring a genuinely global and contemporary perspective to the role, with recent experience of how leading international brands are evolving their approach to consumers, digital engagement and brand experience.

Global CMO Opportunity in Dubai, UAE

This is an opportunity to shape the next chapter of a highly ambitious global organisation and build a marketing function and brand with genuine international impact.

The role requires someone to be based in the UAE – this is essential.

To apply, please get in touch with a copy of your CV below.

Hanson Search Group is a global talent consultancy providing executive search, recruitment and leadership advisory services. Built on more than twenty years of trusted relationships, we operate as a connected global platform of specialist practices with expert consultants embedded in key markets. We have been operating the UAE for more than a decade and have offices in Dubai and Abu Dhabi. 

We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.