The Role: Director, Global Masterbrand & Brand Platform, Leading European Food Brand
Hanson Search is delighted to partner with one of Europe’s most recognised and fastest-growing food brands to find their Director, Global Masterbrand & Brand Platform. With a truly global footprint and products enjoyed by millions of people every day, our client is on a mission to help people make better food choices, bringing nutrition, sustainability, food inspiration and optimism together under one clear ambition.
Reporting to the VP, Global Brand, this is a highly visible leadership role with significant exposure to senior executives and market leadership teams. You will lead the development of a new global brand platform and shape the future strategic direction of a multi-billion euro masterbrand. Working at the intersection of strategy, creativity, communications, digital and sustainability, you’ll lead a small team and influence stakeholders across markets, functions and external partners. This is a rare opportunity to sit at the centre of one of the most significant brand transformations in the company’s history.
Key Responsibilities for the Director, Global Masterbrand & Brand Platform
- Evolve the long-term global brand strategy, including positioning, brand architecture and growth frameworks
- Build the new brand platform into a leading and distinctive growth platform across European and international markets
- Clearly articulate the brand’s role in people’s lives, culture and society
- Drive strategic transformation projects, including connected consumer experiences across paid, owned and earned channels
- Partner closely with Corporate Communications to strengthen the brand’s cultural impact and shape purpose-led agendas across health and sustainability
- Support central teams and markets through major transformation initiatives
- Lead creative and agency relationships, inspiring creativity across connected consumer experiences
- Build thought leadership around food culture, strengthening trust in the brand
- Lead and develop a small, high-performing team
About You
- Extensive experience in senior head of brand, equity or strategy leadership roles, ideally within a global or multi-market business
- A proven track record of building brands and leading transformational change
- Strong expertise across brand strategy, communications, media and digital ecosystems
- The ability to influence, align and inspire senior stakeholders across complex organisations
- Experience building strong partnerships with agencies and external partners
- Equally comfortable with long-term vision and delivering results
- Able to turn consumer and cultural insights into growth opportunities
- A forward-looking, agile mindset, with curiosity about culture, emerging technologies and the future of marketing
- Experience in food, FMCG, health or purpose-led brands is an advantage, although the right mindset and cultural fit matter more
- Fluent English is essential; other European languages are a plus
Apply for this Director, Global Masterbrand & Brand Platform Role
To find out more or apply, please get in touch with a copy of your CV below.
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Head of Corporate & Brand Communications, Europe
Camille Chevallier: With over 20 years of senior communications experience across Europe, Camille has held leadership roles at agencies and in-house organisations including Publicis, TBWA, MullenLowe, Eurostar and Expedia — working across Paris, Brussels, Amsterdam and London. At Hanson Search,...
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