Hanson Search’s Brand Marketing Executive Search practice, part of Hanson Brand, helps organisations hire the senior marketers who shape how their business is seen, chosen and remembered. We advise FTSE 100 corporates, consumer businesses, agencies, sovereign-backed entities and private equity portfolio companies on CMO, Brand Marketing Director and Head of Brand appointments where category leadership is at stake.

The senior brand marketing brief has widened significantly. CMOs and Brand Marketing Directors today own commercial performance, customer experience, AI-led personalisation and cultural relevance — often alongside teams that were once siloed. The candidates who can lead at that scale are not on the open market. They are headhunted.

Senior Brand Marketing Roles We Recruit

Our Brand Marketing Executive Search mandates cover the full senior leadership bracket. We place Chief Marketing Officers, Global Brand Directors, VPs of Brand Marketing, Heads of Brand Strategy, Heads of Consumer Marketing, Heads of Performance Marketing and Heads of Digital Brand. We also lead Brand Marketing recruitment for senior appointments in creative leadership, brand experience, customer engagement and integrated campaigns.

Sectors We Cover

Brand marketing leadership is shaped by category and audience as much as by industry. Our consultants work across consumer goods, retail, hospitality, luxury, media and entertainment, technology, financial services and the wider consumer-facing economy.

What Defines the Senior Brand Marketing Mandate

The CMO and Brand Marketing Director remit has expanded faster than almost any other corporate function. AI and personalisation have rewritten what is possible in customer engagement, and senior brand marketers are expected to lead that shift rather than wait for it.

Performance and brand have also fused. Boards no longer accept the old split between long-term brand investment and short-term commercial return. The best senior candidates can hold both, and prove it.

Culture has become the marketing battleground. Audiences move faster than annual planning cycles, and senior brand leaders are judged on how quickly their teams can spot, shape and ride cultural moments without losing brand discipline.

The strongest candidates today combine commercial accountability with creative judgement, AI and digital fluency, and the leadership presence to inspire teams, agencies and boards at the same time.

How We Approach Brand Marketing Executive Search

A senior consultant owns every Brand Marketing Executive Search end to end. We map the market across in-house brand teams, agencies, consultancies and the wider creative community, because the strongest senior candidate often sits inside an agency or scale-up rather than a corporate brand function.

Every shortlisted candidate is benchmarked against commercial credibility, creative and cultural judgement, AI and digital fluency, and the leadership presence to lead at board level. Diverse and inclusive shortlists are prioritised on every mandate. Our B Corp certification reflects a settled commitment to responsible search.

Speak to Our Brand Marketing Executive Search Team

For a confidential conversation about Brand Marketing Executive Search, get in touch directly. We advise on CMO, Global Brand Director, VP Brand Marketing and Head of Brand appointments across FTSE 100 corporates, consumer businesses, agencies, sovereign-backed entities and private equity portfolio companies internationally.

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