Hanson Search is a specialist sports marketing executive search firm. We deliver sports marketing executive search assignments for Chief Marketing Officers, Chief Commercial Officers, Chief Growth Officers, Managing Directors and Non-Executive Directors across rights holders, federations, leagues, clubs, sports agencies, global sponsors and PE-backed sports portfolios. Our consultants operate across London, Europe, the USA and the Middle East.

A senior leadership appointment in sport carries compounding consequences. The wrong CMO can cost a rights holder a sponsorship cycle. The wrong commercial director can leave a federation underselling its rights for years. Sports marketing executive search is therefore a discipline of judgement, discretion and depth, not a question of database size. We headhunt confidentially, with a process built for senior appointments where market intelligence and shortlist quality matter as much as the final hire.

C-Suite Sports Marketing Executive Search Mandates We Deliver

Our sports marketing executive search work is concentrated at the most senior end of the function. Specifically, we deliver mandates for Chief Marketing Officers, Chief Commercial Officers, Chief Growth Officers, Chief Brand Officers, Managing Directors, General Managers and Non-Executive Directors with sports marketing pedigree.

In addition, we lead confidential succession searches for VPs and SVPs of Marketing, VPs of Commercial, Group Marketing Directors and the heads of newly created functions inside scaling sports businesses. Where rights holders and sponsors require a confidential off-market approach, our sports marketing executive search process protects discretion at every stage.

Why Senior Sports Marketing Hires Demand a Specialist Search Partner

At Director, VP and C-suite level, generic recruitment rarely works. The strongest senior candidates are already in role, are not actively looking and will not engage with a process that lacks rigour or discretion. As a result, specialist sports marketing executive search is the only credible route to the right shortlist.

A genuine specialist partner aligns with the client on outcomes, not transactions. We invest in the longlist, the shortlist and the final appointment, and we commit to confidentiality at every stage. Equally, senior sports appointments demand discretion, particularly where succession is sensitive, where competitor activity is high, or where the assignment touches Board level. Our sports marketing executive search team has run this process across rights holders, federations and global sponsors operating in some of the most commercially active corners of the industry.

The Hanson Search Sports Marketing Executive Search Process

Every senior mandate is led by an experienced consultant who owns the assignment from kick-off to placement. We build each shortlist on four principles. First, we map the full market across rights holders, federations, leagues, sports agencies, sponsors, broadcasters and PE-backed sports portfolios, because the right C-suite leader often sits in an adjacent corner of the ecosystem. Second, we approach passive candidates directly and confidentially, since the strongest senior leaders rarely respond to inbound enquiries. Third, we benchmark candidates against commercial track record, sponsorship and rights credibility, content and digital fluency, and the strategic judgement to operate at Board level. Fourth, we hold ourselves accountable to diverse shortlists on every assignment.

In addition, we layer salary benchmarking, competitor intelligence, market mapping and onboarding support around the core search. Our B Corp certification reflects a settled commitment to responsible executive search.

Speak With Our Sports Marketing Executive Search Team

For a confidential conversation about a sports marketing executive search assignment, our team welcomes a direct introduction. We advise on Chief Marketing Officer, Chief Commercial Officer, Managing Director and Non-Executive Director appointments across rights holders, federations, leagues, sports agencies, sponsors and the wider global sports community.

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