WEBINAR: How Covid-19 could help pharma reset its reputation
Hanson Search will be hosting a webinar to discuss the potential impact of Covid-19, both positive and negative, on the reputation of the pharmaceutical industry.
The sudden and dramatic emergence of COVID-19 has focused attention once again on pharma and the needs to research and deliver effective treatments as well as a much-needed vaccine. Right now, the world has arguably never been so engaged in what it takes to make a medicine.
From a reputation perspective, the pharmaceutical industry has long struggled to communicate its value and build trust, despite the incredible advances over the last decade. But the role of the healthcare industry in meeting the challenges of COVID-19 cannot be overstated. Coronavirus has undoubtedly created a shift in the perception of pharma, with conversations moving away from high drug prices, to the industry’s more commendable work to develop vaccines and therapies through various partnerships and collaboration.
We will be looking closely at the current challenges and priorities pharma will be facing from a communications perspective and how this will impact the industry in terms of its reputation.
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