About the Company – Leading iGaming operator in the UAE
With recent change in the UAE regulation, we are seeing a rise in commercial gaming businesses in the UAE. As such we are working with a number of interesting businesses across the UAE who are either directly involved in the iGaming sector or connected. Our client is an ambitious, fast-growing iGaming platform, headquartered in the UAE. The company is redefining digital gaming experiences in the region, combining regulatory compliance with cutting-edge technology and creative marketing campaigns. Joining this team offers the chance to shape a high-impact marketing function in a dynamic, growth-focused business.
Role & Responsibilities – iGaming Marketing Campaign Execution
The Senior Marketing Manager will report to the leadership team and take ownership of marketing execution to drive player acquisition, retention, and engagement. Responsibilities include:
- Planning and executing multi-channel campaigns to attract new players.
- Designing and optimising loyalty programs, promotions, and bonus strategies.
- Leveraging AI, analytics, and digital tools to track campaign performance and maximise ROI.
- Collaborating with product, tech, and operations teams to ensure campaign compliance and technical accuracy.
- Monitoring competitors and market trends to keep campaigns innovative and effective.
- Managing creative agencies and external vendors to deliver high-quality campaigns.
Candidate Requirements – Online Gaming Marketing Expertise
- Industry Experience: online casino, iGaming, or gambling marketing with proven executional success.
- Marketing Expertise: Strong understanding of player behaviour, digital marketing, and iGaming promotional strategies.
- Tech-Savvy: Proficiency with AI, CRM systems, analytics, and other digital marketing tools.
- Personality: Witty, engaging, and capable of influencing both internal stakeholders and external audiences.
- Focus: Hands-on, results-driven, operational marketing experience with measurable growth outcome.
Apply for This Senior Marketing Manager Position
If you have the relevant experience and this opportunity sounds interesting to you, please get in touch with our team, including a copy of your CV as soon as possible via the form below.
Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation and risk.
We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.
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Global CEO, Regional Head of MENA
Alice Weightman: CEO, Global Executive Search Leader, and UAE Market Expert: Alice Weightman is the Founder and CEO of Hanson Search and The Work Crowd, with over 20 years’ experience in executive search, specialising in C-suite and senior leadership placements...
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