Post-Integration

Post-Integration: The new brand:agency relationship

Following on from our Agency of the Future event last year, we are hosting a breakfast briefing at The Ivy Club on 12th February to explore the integration of agencies, from small players to the major internationals. 

We’ll look closely at how agencies today are tearing up the old playbook and restructuring their teams and departments for a more integrated offering, with digital playing a key role in this transformation. We’ll also discuss where brands see the true value in their agency partnerships.

We’re bringing together a panel of experts to get to the bottom of how and why agency models have shifted – and what clients most want from them.

We’ll cover the following key questions, and more: 

• How agencies are structuring to sell a more holistic package to clients
• How can an agency maintain its specialty whilst integrating?
• Why are clients bringing more activity in-house and how are agencies affected by this and responding to it?
• How can agencies become more agile and adaptable to provide the support brands need in today’s world?

Featuring our expert panel:

• Rose Beaumont – Senior Vice President, Global Marketing & Communications at Mastercard
• Hugh Taggart - General Manager, Corporate Affairs at Edelman
• Russell Marsh - Global Chief Product Officer at Publicis Groupe
• Louise Watson – Founder at Idea Scout 

Event details:

Wednesday 12 February 2020, 08:00 - 09:30, The Club at The Ivy