Artificial intelligence is reshaping how in-house communications, public affairs and marketing teams work. From drafting content to analysing data, AI is driving efficiency and enabling smaller teams to achieve greater impact. Yet success also depends on leadership, culture and talent development.
To explore the opportunities and risks, Hanson Search , along with our sister company The Work Crowd, interviewed 30 senior in-house leaders, to learn how they are using AI today, the skills that matter most and what leaders should prioritise next. Our findings have also been featured externally, with InComms recognising AI as the single biggest driver of change in communications.
How In-House Communications, Public Affairs and Marketing Teams Are Using AI Today
In-house communications, public affairs and marketing teams are already using AI in many ways. To draft speeches, press releases and articles, to summarise reports and policy documents and to analyse survey data for insights. They also help with meeting notes, creating visuals, stakeholder mapping and maintaining a consistent brand voice. Together, they allow in-house teams to focus more on strategic and creative work.
Key In-House AI Insights from Leaders
- Efficiency gains of 20–30% for professionals who use AI consistently.
- Smaller teams scaling impact with the right tools.
- Cultural barriers proving more significant than technical ones, with leadership and training key to success.
- Human judgement and trust remaining essential in strategy and stakeholder engagement.
“The biggest barrier to success is the AI adoption illusion… Successful AI adoption requires cultural change.” — In-house leader interviewee
Download the Hanson Search AI In-House Communications, Public Affairs and Marketing Report
For full findings and leadership recommendations, download the report today.
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