An established, award-winning, global tech company is on a mission to redefine how people think, learn and create. With tens of millions of monthly users worldwide, the business is entering an exciting new phase of innovation powered by human–AI collaboration. To support this next chapter, we are seeking a Director of Marketing to elevate the brand, shape global narratives and lead a high-performing team across brand, product, creative and communications.
Overview of the Director of Marketing Role
This is a strategic leadership position overseeing the full marketing spectrum: brand and product marketing, creative studio, social and influencer channels, PR and local marketing. You will drive bold creative ideas, shape go-to-market strategies and collaborate closely with senior leadership to deliver impactful, global-scale work.
Primary Responsibilities
- Strategic Leadership & Brand Building
- Lead the marketing function, elevating a well-loved global brand and driving growth across B2C and B2B audiences.
- Shape and evolve the brand strategy, ensuring a consistent and distinctive presence across markets.
- Partner closely with the leadership team to translate vision into marketing strategies and execution plans.
- Creative & Campaign Development
- Oversee the in-house creative studio to deliver world-class assets across all channels.
- Develop ambitious, large-scale campaigns that resonate globally and reinforce the brand’s market position.
Director of Marketing – Product & Go-to-Market Strategy
- Drive go-to-market strategies for new and existing products.
- Translate complex product features into compelling value propositions.
- Local, Social & Influencer Marketing
- Build and execute localised marketing strategies and partnerships with brands and influencers.
- Lead social media presence and community engagement across major platforms.
- Grow and nurture a network of influencers and advocates to amplify reach.
Insights & Cross-functional Collaboration
- Translate user, product, and market insights into actionable marketing plans.
- Collaborate with product, data, growth, and cross-functional teams to align objectives and deliver measurable impact.
Lead and Develop High-Performing Teams
- Build, coach, and inspire a high-performing team of marketers and creatives.
- Foster a collaborative, innovative, and outcomes-driven environment.
What We’re Looking For
- Proven experience in a CMO/Director/VP role; leading a large matrixed team
- Experience within a fast-paced tech scale up environment would be ideal
- Proven background across both B2C and B2B
- Excellent cross-functional communication and senior stakeholder management skills.
- Track record of delivering impactful creative campaigns and successful go-to-market strategies.
- Demonstrated experience leading, mentoring and developing marketing teams.
- Strong ability to tailor messaging across diverse audiences and channels.
- High level of creative judgement paired with pragmatic execution.
- Comfortable operating in environments with ambiguous or evolving priorities.
Additional Qualifications
- Marketing AI/ML-powered products.
- Working closely with product and data teams to run experiments and leverage insights.
What’s on Offer
- Meaningful equity in a profitable tech scale-up.
- Budget for home-office setup, training, personal development and wellbeing.
- Sponsored visits to offices in major global cities.
- Annual company offsite.
- Flexible working hours and location.
- Medical cover for you and your dependants
Whether you’re hiring top Marketing talent or considering your next career move, our team would be delighted to support you.
Helena Ranger is Principal Consultant leading the Consumer division across PR and Marketing, Helena has played a pivotal role in building high-performing teams for top global communications firms, independent boutique agencies, and in-house teams of major international brands.
Hanson Search is a globally recognised, award-winning talent advisory and headhunting consultancy. Our expertise lies in building successful ventures worldwide through our recruitment, interim and executive search in communications, sustainability, public affairs and policy, digital marketing and sales.
We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.
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Principal Consultant, Communications, Marketing & Digital Marketing
Helena Ranger: Helena is Principal Consultant leading the Consumer division across PR, Marketing and Digital Marketing. She plays a pivotal role in building high-performing teams for leading global communications firms, boutique independent agencies, and in-house teams for major international brands....
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