Posted on: 29.09.2022
The Changing Role of the CMO for Start-ups and Scales Ups
On the 26th October, Hanson Search will co-host a panel event with sister company The Work Crowd to discuss The Changing Role of the CMO for Start-ups and Scales Ups.
You can watch back the recording here.
In a world progressively focussed towards technology, digitisation and the delivery of a curated customer experience, the role of the CMO is both increasingly demanding and critical to business success. The nature of marketing has evolved so radically in recent years and continues to do so at a rapid pace, the people at its helm must adapt too. So, what does that mean for those in charge and for businesses hiring?
Chaired by The Work Crowd co-founder Madeleine Weightman, the panel of experts will discuss:
- The evolution of the CMO role
- CMO or CCO or CDO – what should a business hire and what is the difference
- Benefits of CMO
- Creativity v data
- Freelance, Full-time or Agency?
Meet the panel:
- Quentin Poiraud – CMO, Betao AB
Quentin has an MBA in marketing management and is currently the CMO of Amarirs Groupe, which provides accounting expertise and various services to businesses Internationally. Prior to this, he was CMO at Betao AB, a Swedish-French tech company. Quentin has worked with numerous international tech start-ups and scale-ups helping to support them scale and build their brands.
- Jadis Tillery – Interim CMO
Jadis is an interim CMO and consultant who works with high-growth companies from Private Equity, Venture Capital to companies seeking Series A or Series B funding. Passionate about the power of digital media and the consumer, she combines strategic vision with leading edge technology to transform businesses and digital customer experiences.
- Sophia Ahrel – Marketing & Brand Strategist
Sophia is a chartered marketer, fractional CMO and growth strategist and can do it all in six languages! For over 20 years she has worked with PE and VC backed fast growth tech ventures , founders, and CEOs of some of the fastest growing unicorns in the world including SKYPE & Spotify. A behavioural economist, linguist and nomad she spends time between her native Stockholm, London & Amsterdam.
About The Work Crowd:
The Work Crowd is a freelance marketplace connecting businesses to the best freelance talent globally across the PR, Communications and Marketing mix.
The technology is being used to help business build and manage their freelance work force, driving better engagement, centralizing freelance skills and saving recruitment fees!
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