Posted on: 04.03.2026
On Thursday 12 March, join Hanson Search and The Work Crowd in partnership with PRCA, for a 45-minute LinkedIn Live. The LinkedIn Live will explore how intergenerational working is reshaping leadership, career progression and performance across communications teams.
With teams now spanning five generations, greater emphasis is being placed on contribution and impact rather than time at the company. Intergenerational working is no longer a peripheral DE&I issue. Instead, it presents a strategic leadership challenge with direct implications for succession planning, talent retention and long-term performance—requiring intentional action from today’s leaders. The panel will share practical strategies to help professionals adapt, lead and succeed in today’s multi-generational workplace.
Leadership Panel
Madeleine Weightman, Co-Founder and COO at The Work Crowd
Sarah Howe, Senior Communications Leader
Janita Lakhanpal, Business Development Director at Ketchum, PRCA EIAB Co-Chair
Amy Hayer, Managing Partner at Hanson Search
Intergenerational Working LinkedIn Live Event Details
Date: Thursday 12 March
Time: 9:00am (UK)
Format: LinkedIn Live – hosted by our sister company, The Work Crowd.
Duration: 45 minutes
This session will be hosted on The Work Crowd’s LinkedIn page. Register for the LinkedIn Live event to receive a reminder when the session goes live and access the replay afterwards.
Why Intergenerational Working Matters for Communications Leadership
This session forms part of the Hanson Search and The Work Crowd joint research initiative and accompanies the publication of our new intergenerational working report, developed in collaboration with senior communications leaders across the industry. Our research highlights a clear structural shift in how communications organisations operate:
- Hybrid and value-led progression models are increasingly common
- Age stereotyping remains prevalent
- Communication styles and expectations differ significantly across generations
- Knowledge exchange is recognised as a critical strength
For boards and executive teams, the challenge is not simply managing generational diversity, it is designing leadership models that harness it.
Intergenerational Working as a Strategic Leadership Imperative
The communications industry is built on perspective, judgement and trust. Intergenerational teams bring breadth of insight and resilience, but only when leadership is deliberate.
Strengthen Your Communications Leadership Strategy
The ability to lead across generations is fast becoming a defining capability of high-performing communications functions. At Hanson Search, we advise boards and executive teams on senior appointments, succession planning and leadership across the UK, Europe, Middle East, USA and globally. If intergenerational leadership is on your agenda, we would welcome a confidential discussion.
This session will be hosted on The Work Crowd’s LinkedIn page. Register for the LinkedIn Live event to receive a reminder when the session goes live and access the replay afterwards.
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