Posted on: 27.08.2020
How to deliver impactful and measurable Digital PR
On Wednesday 9th September at 10am BST, Hanson Search and Threepipe Reply are hosting a panel event to share tips and tricks for building effective digital PR strategies to improve clients’ reputations, and visibility among target audiences.
As PR departments come under greater scrutiny to better prove ROI, many are pivoting to adopt a more SEO led approach when it comes to shaping content campaigns and measuring online impact.
On the webinar, Threepipe Reply’s Head of PR, Sophie Lennon, and Associate Director, Jessica Shanks will talk through link outreach strategies and how creative and technology can work together to deliver improved results. A panel discussion will then discuss the merits and challenges with digital PR achieving high domain authority backlinks.
Alice Weightman, CEO of Hanson Search, an award winning, global headhunting consultancy in PR and Marketing will be chairing the panel.
Our Panel of Experts:
Vix Leyton, Head of PR, carwow
Vix has been leading award winning integrated comms programmes in the consumer finance space for over 10 years, working in-house at household name brands from Confused.com, to one of the UK’s leading cashback sites, Quidco, as well as several years at agency, working on a broad range of clients from Swansea Tourism to United World Colleges. Now head of PR at carwow, she’s a digital marketing native that champions work that drives brand and SEO value.
Nick Christensen, Head of SEO & Analytics, Threepipe Reply
Nick heads up the SEO and is passionate about data and analytics. He has an entrepreneurial spirit and loves finding new strategic opportunities for brands. He brings 12 years of digital experience with a strong focus on retail, having successfully led initiatives for brands such as Nike, Panasonic, Sony Music and Sports Direct.
Sophie Lennon, Head of PR & Social, Threepipe Reply
Sophie heads up the PR team at Threepipe Reply. She has worked in the industry for over 15 years across a multitude of sectors which include B2B, B2C, retail, travel, food and drink, parenting and charity. Sophie has worked both agency side and in-house and lead many high profile campaigns for brands including Turkish Airlines, Pret A Manger, The John Lewis Partnership, Virgin Trains, Reckitt Benckiser, Lily’s Kitchen and Tyrells crisps.
Please sign up on the below link:
https://us02web.zoom.us/webinar/register/WN_CytbniNLTs6e5SUymnIBzg
Get in touch
Get in touch
Introducing Our recruitment Experts
Our team possesses a unique blend of industry expertise, advanced recruitment acumen, and professional assessment skills on a global scale. With an in-depth understanding of the market, we are perfectly positioned to help you hire the best talent that you need
Meet the team
What people say about us
Hanson Search’s knowledge of the market is up to date and accurate, they understand day to day needs for their clients, but their real USP is the ability to introduce talent that enables ambition & growth.
Talent Partner, Blakeney
Hanson Search is a trusted and valued recruitment partner to MHP Group. They know the business and the teams they work across well and always strive to provide us with the most high-quality candidates.
Talent Partner, MHP Group
The Hanson Search team truly places quality over quantity and it’s refreshing. Their robust screening process means that you may only view a handful of candidates but each one of them has something to offer the role.
Head of Campaigns, Third Bridge
Hanson Search has been instrumental in identifying and recruiting senior executives for RAK Tourism. They deeply understood the nature of the roles and people we need and provided excellent candidates.
CEO, RAK Tourism
Hanson Search quickly ‘got’ us. They were proactive in their search and responsive in their service right from the outset. Very happy client.
MD, firstlightPR, Paul Davies
Hanson Search understands our business and is able to identify very strong candidates at all levels.
Managing Partner, Brunswick Group - Gulf, Rupert Young
I’ve worked with headhunters for the past 20 years, but I’ve found Hanson Search has a better understanding of how to attract and secure the right talent for our market.
CEO, Hanover, Charles Lewington
Career Enquiry
