IMD is an independent academic institution with Swiss roots and a global reach, standing out as a world leader and pioneer in corporate leadership development. Working together with top organisations worldwide and their CEOs, division CEOs or learning and talent executives, IMD brings insights, tools and mindsets that help organisations deal with its real issues and challenges to enhance learning and create positive business impact.
Brief for Head of Content role
Our brief was to find and attract an ambitious and experienced Head of Content for IMD Business School, a world-beating content creator, who could lead a talented team to transform the global debate about business, society and leadership. The candidate needed to cement IMD as a leader and pioneer in executive education communications and thought leadership.
Being committed to providing its customers, clients and stakeholders with a world-class service, it was essential to find a candidate with razor-sharp editorial judgement to enhance and strengthen their website, publications, editorial strategy, multimedia production, social media presence and other communications content.
Our Approach
Our specialist team of Research Consultants thoroughly mapped out the market to identify the very best candidates in Switzerland and we reached out to our senior network of contacts to ensure we were able to access outstanding candidates for our client.
We also opened the search more widely, targeting Head of Content and Chief Editors among the world’s best businesses and thought leadership online magazines globally, as it was essential find a diverse set of candidates for our client.
Extensive interviews were conducted with candidates in Europe, the US and Australia before pre-shortlisting six excellent professionals.
The Result
We identified an outstanding Head of Content in London who very quickly became our client’s first choice. We supported the candidate throughout the long-distance recruitment process, partnering with IMD’s HR teams to help with the relocation of the candidate’s entire family to beautiful Switzerland.
The successful candidate now plays a pivotal role in IMD’s innovative Communications team. She has rapidly demonstrated her leadership skills and ability to create, package and curate content that truly connects with IMD’s audiences in the most effective, credible and engaging ways.
Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Financial Communications, Public Affairs, Marketing, Digital Marketing, Sustainability, Investor Relations and C-Suite recruitment.
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