Let me be honest with you. I spend my days connecting people – the right person to the right opportunity, the right leader to the right organisation and lately, hardly a conversation goes by without someone asking me: “Should I be worried about AI?”

My honest answer? Not in the way you think. Here’s what I’ve come to believe, and what 24 years of sitting across tables from some of the most talented people in business has taught me.

Trust is still built over coffee, not code

Think about the last time you made a genuinely important decision in your career or your business. Did you Google it? Maybe. But I’d wager you also called someone. Someone who knows you, who gets the nuance of your situation, who speaks frankly because they have skin in the game.

AI can surface a thousand CVs. It cannot tell you that a candidate’s handshake reveals more about their confidence than their LinkedIn profile. It cannot sense that a client is hesitant for reasons they haven’t said out loud yet. It cannot sit in the tension of a delicate conversation and know when to push and when to listen. That’s not data. That’s humanity.

Your network is your net worth – AI has no contacts

The most powerful currency in client service has always been relationships. Not followers. Not connections on a platform. Real relationships built through years of showing up, following through, remembering the details and being there when it wasn’t convenient.

A tool can process a database. It cannot call in a favour. It cannot vouch for someone with its own reputation on the line. Every placement I’m proud of (and when you’re an old lag like me, there are many!) – every time I’ve changed the trajectory of someone’s career or helped a business find its missing piece – has happened because of a conversation that started with genuine trust, not a search query.

Empathy cannot be automated

People make career decisions at inflection points in their lives. They’re navigating ambition alongside family pressure, financial anxiety alongside long-held dreams. They want to feel understood, not just processed.

The same is true on the client side. When a business is trying to fill a leadership role, they’re not just buying a skill set, they’re placing enormous faith in someone’s judgement. They need a partner who understands the stakes. No algorithm has ever lost sleep over getting a hire right. I have. And my clients know it – and that matters!

So where does AI actually fit?

So, here’s where I personally land on this: AI is a remarkable and I use it. It helps with research, with drafting, with processing information faster than I ever could alone. The consultants and client service professionals who thrive in the next decade will be those who use AI to free up their time – so they can spend more of it being human.

Less admin. More conversation. Less sifting. More listening. Less time on the routine – more time on the irreplaceable.

Whether you’re hiring top leadership talent or thinking about how the Employment Rights Act 2025 impacts your hiring plan, our team would be delighted to support you.

Katie Simpson works at the senior end of the global Corporate Affairs and Sustainability market across both agency (CEO, MD, Head of and Director) and in-house positions (Director of Corporate Affairs, Director of Communications, Director of Marketing and Communications, Head of External Affairs etc).

Hanson Search Group is a global talent consultancy providing executive search, recruitment and leadership advisory services. Built on more than twenty years of trusted relationships, we operate as a connected global platform of specialist practices with expert consultants embedded in key markets.

Katie Simpson: Having previously spent 10 years in the communications industry, Katie brings real industry insights into the hiring process. Taking her experience of working on both UK and international advertising and comms campaigns for clients such as Sony, GSK, EA, BT, Unilever and Microsoft, she made the move into recruitment 13 years...

Related articles

  • Why Your Best Financial Communicators Are Leaving for Fintech and Consulting, and How to Stop It
  • Time: The Silent Killer of a Successful Hiring Process
  • The Washington, D.C. Government Affairs Market: A Hub for Talent and Policy Influence
  • A Bad Hire Just Got a Lot More Expensive