Posted on: 03.07.2023
In 2023, communications professionals serve as trusted advisors, while leaders need adaptability and empathy to navigate uncertainty. We spoke with Jack Gutt, the Executive Vice President, Head of Communications and Outreach at Federal Reserve Bank of New York who highlighted the role of communications professionals as trusted advisors and emphasized the need for adaptable leaders in navigating uncertainty, meeting evolving employee demands, and implementing effective ESG strategies.
Take a look.
The role of a communications professional is first and foremost that of a trusted advisor and truth teller. The value we bring is in our objectivity and understanding of the broad environment.
Objectivity, calmness, adaptability, empathy and of course expertise.
We are operating in an environment of uncertainty. Whether it’s economic, socio-political or cultural, things are evolving quickly and radically, and most significantly in a non-linear manner.
This is a challenge we all face. The benefits for employee morale and tactical productivity of being able to work remotely are undeniable. The challenge is in making sure that time spent in person is maximized for acculturation, creativity and innovation. We need to find the right balance and be deliberate.
I think employees value purpose, culture and a feeling of belonging. I am not convinced that this is new but rather it may take on a different manifestation with each new generation. To me the approach stays the same: make sure people have the ability to do their best work and that the work is meaningful. And create an open and supportive culture.
That is certainly a change. And I think it is significant that the conversation is taking place. It’s easy for those of us that have been in the industry for some time, to justify the 80-hour work week as a rite of passage, but we have to recognize that just because that’s what we did doesn’t make it ideal.
I go back to where I started. Objectivity, a broad perspective, the ability to empathize and relate to a broad range of stakeholders, and the ability to remain calm and flexible.
There are increasingly contradictory pressures on ESG goals and initiatives that will be challenging for the industry.