Will SEO save PR?
Together, Hanson Search and Threepipe are hosting a panel event to discuss the growing trend of integrating PR and SEO strategies and teams.
As PR departments come under greater scrutiny to better prove ROI, many are pivoting to adopt a more SEO led approach when it comes to shaping content campaigns and measuring online impact. This is creating challenges, both organisationally and culturally, as PR and SEO teams work more closely together while also revealing technical gaps in PR knowledge.
Alice Weightman, CEO of Hanson Search will be chairing the panel.
The panellists include:
> Tony Thomas, Head of SEO, Threepipe (the only UK PR agency to have acquired a SEO agency) Tony has a wealth of experience in e-commerce and online marketing and heads up the combined SEO and outreach team at Threepipe. Tony oversees a number of key clients and keeps on top of the ever-changing algorithms which affect our clients
> Max Jennings, Founder, Vouchercodes.co.uk and Hoop Max Jennings is an entrepreneur with over fifteen years’ experience growing popular online businesses. Struggling to find interesting things to do with his two young daughters, he co-founded the mobile app Hoop in 2016 to help families get out of the house and connect with entertaining, educational and inspiring activities in the local areas. Downloaded by over one million parents, Hoop was picked by Apple as one of the Best Apps of 2016 & 2017
> Lucy Robson, SEO executive, Stylist Magazine With over 10 years’ experience in digital strategy, Lucy Robson is SEO Executive at The Stylist Group, responsible for growing and evolving the digital audience from search to Stylist.co.uk, the online home of Stylist Magazine
> Vix Leyton, Head of PR, Carwow Vix has been leading award winning integrated comms programmes in the consumer finance space for over 10 years, working in-house at household name brands from Confused.com, to one of the UK's leading cashback sites, Quidco, as well as several years at agency, working on a broad range of clients from Swansea Tourism to United World Colleges. Now head of PR at carwow, she's a digital marketing native that champions work that drives brand and SEO value
Date and time: Wednesday 12th June 2019 arrivals at 08:15 for 08:30 panel start; ends at 09:45
Location: The Club at The Ivy, 9 West St, London WC2H 9NE