/our-insight/to-master-or-not-to-master-that-is-the-question/

To Master Or Not To Master? – That Is The Question

I often see candidates who ask me whether they should pursue a Masters in marketing communications, PR or advertising. It is hard to give a definitive answer. A Masters degree is a big commitment both in terms of time and money. It is worth asking yourself whether the Masters will help you now or in the long term... [btnhold]READ MORE[/btnhold]

 

 

Related: 'How I made it' featuring Hamzah Sarwar, Global Insight Lead, RB

As a global insight leader at RB Health and One Young World ambassador, Hamzah is a passionate social intrapreneur using business as a force for good. With 9 years of strategic insight and brand experience gained with agencies and blue-chip FMCG manufacturers such as RB and Mondelez, Hamzah has unearthed opportunities and driven growth in global and regional roles on diverse categories from air pollution to infant nutrition.

Read more

Related: Will SEO save PR? [EVENT]

As PR departments become under greater scrutiny to better prove ROI, many are pivoting to adopt a more SEO led approach when it comes to shaping content campaigns and measuring online impact. This is creating challenges organisationally and culturally as PR and SEO teams work more closely together and also revealing more technical gaps in PR knowledge.

Read more

Related: 'How I made it' featuring Shurjil Husain, Vice President, Head of Communications - ABB, Saudi Arabia

We sat down with Shurjil Husain, VP and Head of Communications for Saudi Arabia at ABB. A senior Marketing and Communications executive with over 15 years of diverse management experience in the Engineering, Information Technology, Consulting and Consumer Goods industries, He has held Marketing and Communications leadership roles in Siemens, IBM, Accenture and Unilever

Read more

Post your comments

Author: Alice Weightman

As Founder and CEO, Alice established Hanson Search in 2002 and has since gained a reputation as one of the leading search professionals in senior appointments across communications, developing an incredible network globally.

View Profile

Speak to a consultant

code

Please keep me updated! I’d love to hear about: