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The STAR Technique – An oldie but goodie to use in interviews

Walking into an interview can be a daunting task. Your hard work and achievements will be scrutinised and you’ll be expected to demonstrate your skills under pressure. Entering an interview with confidence goes a long way. Ultimately, this all comes down to the preparation. Candidates often express their concerns to me regarding how to answer certain questions. Describing your input into a complex communications plan can be tricky. When I’m interviewing candidates I need to assess their level of capability and proven track record. You need to avoid confusing the interviewer with irrelevant details and still be concise and clear about the work you contributed to a project. The STAR technique has been around for a long time but its relevance still stands. “Star” is most useful when establishing ways of expressing your achievements during interviews. I also advice my candidates to record feedback they receive from their clients and managers. It’s reassuring for an interviewer to know your work is valued by others. As a comms professional it’s imperative that you showcase your oral communicational skills. At the interview stage eloquence and confidence is key. To achieve this, prepare well. Use the STAR technique!  

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