'Inspiring Stories' with John Hackney, MD, McCann Health London

John Hackney of McCann Health chats with us about his journey from musician to healthcare advertising pro

Hanson Search steps inside the healthcare advertising world to interview John Hackney, Managing Director of McCann Health London for our 'Inspiring Stories' career series. John shares his career journey, what he considers success, and advice for anyone looking to get into the healthcare advertising industry. Tune in for John's story.

How did you get into advertising?

I was a musician for a while actually – I played in a rock band and toured around. A lot of the people in the music scene were from design and art colleges and they were going into advertising. I was influenced by them saying, 'This is an interesting thing – why don’t we try that?' I was in consumer advertising for a long while. First at Young & Rubicam and then McCann on the consumer side. I did everything from Smirnoff, Air Canada, Sega and everything else. And I went up the ladder there, doing managerial roles, like client services director and then managing director then chairman for McCann World Group in Oslo. Then I switched to healthcare quite late on. It kind of crept up on me. I’d been working on different brands where there’d been a health angle, like soya ice cream or vitamin-enriched mineral waters. I could see that it was a growth area. So when I was at a loose end trying to work out what I wanted to do next I thought, 'Hey, why don’t we set up a digital health agency?' And that’s what I did.

What was one of the most significant projects you have worked on?

I worked on a big campaign for the flotation of British Gas, 'Tell Sid'. This was in the late ‘80s. It was a massive campaign and probably still the biggest single campaign that’s ever run in the UK. I’d say that was when I could see the pure power of advertising and communications and how it could galvanise an entire country.

When did you consider yourself a success?

I don’t know that I ever have actually! It’s one of those things... you never actually think you’re as good as you should be at any one time in your career. Whatever stage you’re at, you always think, ‘I could do this better.’ In that sense, I’ve never thought, 'Wow, I’m a success in advertising.' You’re always looking for the next challenge. There’s always part of me that says, 'I need to do better than this. I need to sharpen my act up. I need to learn this or do that.'

Any advice for people in the early stages of their career?

You have to love advertising. I talked about music earlier. I loved and still love music. Advertising is a similar thing: it’s part entertainment; it makes its way into the subconscious and it represents the culture of that moment.

How can we help?

If you're looking for a new opportunity in healthcare advertising or for great talent in the industry, please don't hesitate to get in touch below for a confidential chat.

Related: How recruiters should communicate at this time of crisis

It's no longer business as usual. The COVID-19 pandemic has affected us all, across the global and across industries. How we communicate and take care of our clients at this time will speak volumes about the ethics and core of our businesses. For recruiters, honesty and a consultative approach are essential.

Read more

Related: Making flexible working work for everybody

There are well-documented benefits to allowing employees to work more flexibly – reducing turnover, increasing productivity and giving people more control over their working environment and schedule to meet their other obligations. However, there are some drawbacks to consider.

Read more

Related: Interviewing Candidates Remotely in Six Simple Steps

As the COVID-19 pandemic sweeps the globe, working from home has become essential for all employees who are able to do so. Read on for our tips on interviewing candidates remotely in six simple steps.

Read more

Post your comments

Author: Amy Hayer

With over ten years of recruitment experience, Amy is an expert in the healthcare communications market, offering invaluable insight into the talent landscape and state of the industry.

View Profile

Speak to a consultant