Building a Strategic Communications Team for a Leading Sustainability Firm

Client Background: Our client is the world’s largest pure-play sustainability advisory and solutions firm. They provide expert guidance to their clients as they transition to decarbonised and more sustainable futures.

The Brief: The client wanted to bolster their communications offering by hiring a Head of Strategic Communications. The newly appointed head sought our help to build out her team, starting with hiring her right-hand person—a senior team member for their sustainability communications practice.

The Challenge: While there was no shortage of individuals eager to work in purpose-led roles, the real challenge was twofold:

1. Convincing top-tier candidates to join a start-up environment with its inherent chaos and growing pains.
2. Finding a communications expert who also possessed the technical sustainability knowledge to translate complex information into effective corporate messaging.

Our Approach: To address these challenges, we went above and beyond to ensure a thorough and effective hiring process:

1. Client Engagement: Several members of our team engaged in extensive discussions with the client to understand the company’s vision, the new offering, and the critical importance of getting this hire right. This included an in-person consultation with the CEO.
2. Understanding the Brief: We took the time to grasp the client’s needs and challenges, ensuring we had a comprehensive understanding of the role and its requirements.
3. Talent Mapping: Our Research Team mapped talent across the market in key hiring areas. We reached out to our internal and external network contacts, screening candidates to find the right fit.
4. Efficient Execution: Leveraging our brand recognition and strong network, we started sending candidate profiles to the client within days. The first interview was scheduled by the end of the first week.
5. Continuous Communication: Throughout the process, we maintained clear and honest communication with the client, providing feedback on the process and making adjustments as needed. We also gave insights on the market and flagged any issues.

The Solution: Our meticulous approach and dedication to clear communication paid off. We were able to present not one, but two highly qualified senior team members to the client, both of whom were hired. Our success was driven by:

• Continuous feedback and consultation with the client.
• Ensuring candidates fully understood the role and the exciting vision of the client.
• Frequent and honest communication, making candidates feel prepared and confident.

Client Reaction: The client was extremely satisfied with the outcome. Our ability to find two excellent candidates who met the technical and professional requirements highlighted the effectiveness of our approach. This success story exemplifies our commitment to understanding our client’s needs and delivering beyond expectations.

This case study demonstrates how we can effectively support companies in building high-performing teams, even under challenging conditions.