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Modern digital communications achieve something different from previous generations. It has the ability to create community, cultivate a shared vision, inform, educate and sell simultaneously. And more than ever before, digital channels have established a common ground between brand and buyer, creating a direct line of communication.

Today’s consumers are amongst some of the most informed we’ve ever seen, receiving thousands upon thousands of messages on average each day, and personal values have a greater buying power than ever before – particularly amongst younger buyers.

So how can digital communications play a defining role in a brand’s sustainability efforts? Download our guide with the three common challenges businesses are facing – and their solutions.

Daisy Hughes: Daisy brings nearly a decade of recruitment experience to her role at Hanson Search, where she leads the digital communications and digital marketing division. With a deep passion for the industry, Daisy works closely with top PR firms, FTSE 100 companies, international blue-chip firms and forward-thinking start-ups to help them expand their digital capabilities. Daisy specialises in sourcing top talent for a wide range of digital roles, from social media experts to heads of digital strategy. She’s built strong, lasting relationships with clients across various sectors, helping them find the right individuals to meet their unique digital needs....

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