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Modern digital communications achieve something different from previous generations. It has the ability to create community, cultivate a shared vision, inform, educate and sell simultaneously. And more than ever before, digital channels have established a common ground between brand and buyer, creating a direct line of communication.

Today’s consumers are amongst some of the most informed we’ve ever seen, receiving thousands upon thousands of messages on average each day, and personal values have a greater buying power than ever before – particularly amongst younger buyers.

So how can digital communications play a defining role in a brand’s sustainability efforts? Download our guide with the three common challenges businesses are facing – and their solutions.

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          Daisy Hughes: Daisy brings nearly a decade of recruitment experience to her role at Hanson Search, where she leads the digital communications and digital marketing division. With a deep passion for the industry, Daisy works closely with top PR firms, FTSE 100 companies, international blue-chip firms and forward-thinking start-ups to...

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