/our-insight/events/what-next-for-organic-social-evaluating-the-role-for-editorial-content/

What next for organic social? Evaluating the role for editorial content & social channels

What next for organic social?

Evaluating the role and outlook for editorial vs paid content and the communities that are built around social channels

 Hanson Search Threepipe Webinar

While the CV19 pandemic has significantly affected all aspects of our lives, the way we interact with brands and retail has been pushed even further into digital spaces and away from physical interactions.

This has presented myriad challenges for brands in how to better reach, transact, and service customers without physical touchpoints, or for brands who were already devolved from the high street, how to stand out in an increasingly crowded space.

Hanson Search and Threepipe Reply hosted a panel event on 4th March 2021to discuss the outlook for organic social, how to drive efficiencies alongside performance activity, the questions brands should be asking of their editorial content outputs and how to uncover some of the best practices to ensure you have effective and well managed channels that will bolster your customer journey for the foreseeable future.

In the discussion we explored the following:

  • Consumer trends that have implications for how brands build their content ecosystems
  • How the traditional model of content pipeline generation is changing
  • Why keeping your organic and performance social teams close is important
  • A simple health checklist you can run with your brand channels to ensure you’re optimising your content touchpoints

 

Jim Hawker, Founder of Threepipe Reply, chaired the panel event, featuring:

  • George Cathcart, Social Lead at Threepipe Reply
  • Daisy Hawker Wallace, Deputy Director & Head of PR at Avanti West Coast
  • Daisy Leaback, Senior Account Director at Threepipe Reply 
  • Andrew Marcus, Head of Communications at the Museum of London 

 

For more highlights and top tips from the discussion, feel free to view here:

Hanson Search regularly hosts events and workshops offering structured advice and industry insights on relevant topics. To keep you updated on our news and events, sign up here so that we can stay in touch!

Thursday 27th January 2022: Britain 2022 - The year ahead in politics

Hanson Search brought a panel of experts together for our annual webinar looking at the year ahead in politics. Watch back the recording for the key...

Read more

Tuesday 2nd November 2021: Building Powerful Teams: Trust

On 2nd November Hanson Search hosted the second part of the series in partnership with Formative Communications, focusing on Trust.

Read more

Thursday 14th October 2021: Representation, recruitment & retention of black and ethnic minorities in PR and communications

Hanson Search hosted a panel event for both employers and candidates to help professionals from black and minority ethnic backgrounds who are often...

Read more

Tuesday 14th September 2021: Building Powerful Teams: Fairness

Hanson Search is hosting a three-part webinar series in partnership with Formative Communications, delving into the principles behind Building...

Read more

Article: Leadership Lessons with...Louisa Fyans, Director of Communications, the Football Association

Louisa shared her thoughts on the importance of employee wellbeing in the workplace and the key qualities needed to...

Read more

Article: Hanson Search Internship Experience: Oliver Geddes, Research Intern

Our Research Intern Oliver Geddes, who recently completed a 6-week internship program at Hanson Search, shared his...

Read more

Speak to a consultant