How to deliver impactful and measurable Digital PR
On Wednesday 9th September at 10am BST, Hanson Search and Threepipe Reply are hosting a panel event to share tips and tricks for building effective digital PR strategies to improve clients’ reputations, and visibility among target audiences.
As PR departments come under greater scrutiny to better prove ROI, many are pivoting to adopt a more SEO led approach when it comes to shaping content campaigns and measuring online impact.
On the webinar, Threepipe Reply’s Head of PR, Sophie Lennon, and Associate Director, Jessica Shanks will talk through link outreach strategies and how creative and technology can work together to deliver improved results. A panel discussion will then discuss the merits and challenges with digital PR achieving high domain authority backlinks.
Alice Weightman, CEO of Hanson Search, an award winning, global headhunting consultancy in PR and Marketing will be chairing the panel.
Our Panel of Experts:
Vix Leyton, Head of PR, carwow
Vix has been leading award winning integrated comms programmes in the consumer finance space for over 10 years, working in-house at household name brands from Confused.com, to one of the UK's leading cashback sites, Quidco, as well as several years at agency, working on a broad range of clients from Swansea Tourism to United World Colleges. Now head of PR at carwow, she's a digital marketing native that champions work that drives brand and SEO value.
Nick Christensen, Head of SEO & Analytics, Threepipe Reply
Nick heads up the SEO and is passionate about data and analytics. He has an entrepreneurial spirit and loves finding new strategic opportunities for brands. He brings 12 years of digital experience with a strong focus on retail, having successfully led initiatives for brands such as Nike, Panasonic, Sony Music and Sports Direct.
Sophie Lennon, Head of PR & Social, Threepipe Reply
Sophie heads up the PR team at Threepipe Reply. She has worked in the industry for over 15 years across a multitude of sectors which include B2B, B2C, retail, travel, food and drink, parenting and charity. Sophie has worked both agency side and in-house and lead many high profile campaigns for brands including Turkish Airlines, Pret A Manger, The John Lewis Partnership, Virgin Trains, Reckitt Benckiser, Lily’s Kitchen and Tyrells crisps.
Please sign up on the below link: