/our-insight/articles/2016-digital-hiring-predictions/

Looking to get ahead of the competition? Wondering what your digital hiring strategy should look like in 2016? We asked our consultants for their 2016 digital hiring predictions and what they saw in the market as major trends that will affect the industry.

Digital Marketing Predictions

2016 will be the year of customer-centric marketing. New algorithms will have a strong influence on SEO, organic website ranking, and therefore the way content is planned. Marketers will need to think about WHY customers are searching for something instead of WHAT they are searching for. The impact on content marketing will be huge.

  • Top Digital Skills. In terms of digital marketing skills, companies are looking for candidates skilled in digital production, content production, paid search, and digital campaign management. The quality of content will be prioritised over quantity.
  • Skill shortage. As organisations continue to shift their marketing budgets online, we will see an increasing demand for digital marketing professionals in 2016. We expect the skill shortage to continue in 2016, if not worsen.
  • Flexibility. Digital marketing professionals will be looking to work for agile and innovative businesses with flexible working conditions and, crucially, opportunities for training and development as digital marketing trends are rapidly advancing and regular up-skilling will be essential. Businesses with great cultures will flourish, which means flexible working conditions with training and development opportunities. We see innovative and agile businesses being the most competitive in terms of securing and retaining talent.

Digital & Technical Developments

Major observers agree that 2016 will see the rise of the age of the customer. The success of the likes of Uber, Transferwise, and Airbnb indicate that consumers need to be the focus of product design and put in direct contact with the service provider. Consumers expect a seamless user experience on a convenient and secure device.

  • Developers. Front-end development will be the core hiring priority in 2016, but there will be a shortage of developers with the right skill sets. We anticipate highly skilled developers’ rates to increase by 15-20%.
  • New Job Titles. Last year it was Growth Hackers, this year we’re beginning to hear about Cyber Security Data Scientists. These roles have existed separately in the past, but are coming together now with the rise of cyber terrorist threats, regulations, and the role of Big Data in transforming security. In 2016, job titles that we don’t even know about yet will come into play.

Read our hiring predictions in Communications & PR, Branding and in Healthcare.

Need help?

If you need staff from a Developer to CTO, don’t hesitate to contact us for a confidential discussion. Our consultants are specialist, industry- savvy professionals who know their fields inside-out. We can help you identify what and who you need, and we have the contacts to source the best-fitting candidates.

Posted on 11.01.2016

Related: Building Powerful Teams: Trust Webinar Highlights

Read on for the highlights frmo the second part of our Building Powerful Teams series, we hosted in partnership with Formative Communications, focusing on Trust.

Read more

Related: Diversity & Inclusion - Changing the face of the PR and Communications industry

If you’re interested in a career in PR and Communications, we have sign posted below some information that can help you along your journey as well as some useful links for employers.

Read more

Related: Representation, recruitment, and retention of black and ethnic minorities in PR and communication

Read on for the highlights and insights from our panel discussion we hosted on the representation, recruitment, and retention of black, Asian and ethnic minorities in PR and communications.

Read more

Post your comments

Please leave this field empty:

Speak to a consultant