The key to your success

The increasing impact of social media

This post was written by Hanson Search on March 26, 2012
Posted Under: Uncategorised

Out of the five most popular social networking sites, it’s no surprise that Facebook comes out on top. With over 700 million current registered users, it beats Twitter by over 500 million, LinkedIn by just short of 600 million, and Google+ by almost 700 million.

Out of its users, the USA accounts for just under ¼ of them (+155 million), with the UK ranking fifth with +30 million users. Indonesia comes in second with +40 million Facebook users, followed by India and Turkey.

It took Radio 38 years and TV 13 years to reach the 50 million mark. It took Facebook 6 months. These are some mind-blowing figures, considering that the social networking giant hasn’t even reached its tenth birthday yet, and this says a lot about the global importance and use of social media. Facebook isn’t just being used for personal use now; businesses are using it as a platform to advertise and market themselves, in addition to their own websites.

Philip Gladman argues that unless brands can attract +1 million followers, they should scrap the use of social media completely. But surely all advertising is good advertising? Whether you have 1000 followers or 10 million, people are following you because they like what you have to offer. Using social media platforms like Facebook and Twitter give businesses the opportunity to grow and attract new clientele. Popularity is irrelevant, thus Gladman’s comments are bigoted and unjustified. Every business has to start somewhere, and forming strong and successful social media strategies is bound to give them a head-start. We’re living in the 21st century, after all. The internet is no longer a luxury; it’s a part of every-day life.

By Ellen Hammett

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