Roche and Social Media

Roche wants employees who use social media to be ‘scouts’ for how the company and its products are perceived online.

The Swiss pharma company today publishes its Social Media Principles, a four-page document of operating procedures for staff, and it gave Digital Pharma an exclusive preview.

One of the standout points is a requirement for its global workforce of more than 80,000 to be on the lookout for “sentiment and critical issues” when they use social media websites in a personal capacity.

The firm acknowledges that blogs, wikis and social networks, like Facebook and LinkedIn, “are changing the way we are communicating, interacting, and doing business – with patients, customers and other stakeholders outside Roche, but also within the Roche network”.

By Laura Newell