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The Swiss pharma company today publishes its Social Media Principles, a four-page document of operating procedures for staff, and it gave Digital Pharma an exclusive preview.
One of the standout points is a requirement for its global workforce of more than 80,000 to be on the lookout for “sentiment and critical issues” when they use social media websites in a personal capacity.
The firm acknowledges that blogs, wikis and social networks, like Facebook and LinkedIn, “are changing the way we are communicating, interacting, and doing business – with patients, customers and other stakeholders outside Roche, but also within the Roche network”.
By Laura Newell