In June I finished university and was at a bit of a loss of what to do. Wanting some experience, I started applying for internships. To my surprise I received an email from Hanson Search inviting me for an interview. Initially I was a bit nervous, and on the journey up, I specifically remember feeling [...]
In the article; “Six Crisis PR tips for Commons speaker John Bercow after his wife joins Celeb Big Brother” it is discussed six handy ways the current speaker of the house can mediate his constitutional role and his wife’s new found fame on Channel Five’s reviving of Celeb Big Brother. Each ‘tip’ to the [...]
WPP, owner of Hill & Knowlton, Cohn & Wolfe and Finsbury, has reported first-half headline revenue growth of 6.1%, to £4.7bn, while its PR business grew 5% on a like-for-like basis. Alice Weightman
How do brands bounce back from the stigmas attached and the negative attention drawn to them through the August riots? Brands such as Adidas were splashed across every newspaper, as being one of the prominent items of clothing worn by those involved in the riots. Free advertising? Or a chaotic and damaging association from [...]
Shine Communications has joined the trend of agencies choosing to ditch the traditional AVE PR measurement system in favour of a new evaluation method they have christened Eric. Eric encompasses a number of methods with the aim of providing a far more accurate analysis of a campaign’s success and ultimately how this will affect a [...]
An interesting article detailing how the media landscape could be affected by the downfall of the ill fated paper. By Sophie Clutterham
All over the media in the last week social networking outlets such as Twitter and BBM have been labelled at ‘riot tools’. There have even been pictures of looters showing their gains off! PM David Cameron has reported that he will prevent rioters from using social media because it can be used for ill. [...]
Interesting article from mashable.com By Jamie McLaughlin
Good article from mashable.com on Google’s latest acquisition. By Jamie McLaughlin
Google, maker of the Android mobile-phone software, agreed to buy Motorola Mobility Holdings Inc. for about $12.5 billion, gaining wireless patents. Motorola shareholders will get $40 a share in cash, the companies said in a statement today. That’s 63% more than Motorola Mobility’s closing price on the New York Stock Exchange on Aug. 12. [...]
