The key to your success

Ian Birrell and Ben Brogan favourites to replace Andy Coulson

Andy Coulson, Director of Communications for Downing Street quit this morning citing coverage of the News of the World phone hacking scandal as the main reason.  Click here for the BBC’s coverage earlier today.    Favourites with bookmakers for the role are Ian Birrell, former deputy editor of the Independent and Ben Brogan, deputy editor [...]

EBay has appointed former Net-A-Porter consultant Miriam Lahage as European general manager of fashion to grow its fashion business

The newly created position is part of eBay’s ongoing strategy to focus on the category. She is tasked with overseeing its “drive to innovate” in the category.   By Saphia Haddouche

The Importance of Strategic Social Media in the Corporate Environment

It is becoming ever more apparent that the business world is slowly coming round to the idea that in order to thrive in these new technology lead times, they must implement and use social media to their advantage. However, Sarah Palin shows us how not to use social media and serves as an example to [...]

Le Marketing urbain

Surfant sur la mode du street art, grosse tendance de ce début de XXIe siècle, les annonceurs n’hésitent plus à investir la rue pour vanter leurs produits. Ce qu’on appelle en anglais les street ads. Macdonald nous donne un bonne exemple, en photo.   By Guillemette Faure

Recruitment freeze over? How have you faired up?

Tentatively coming out of the recession, it seems more and more people are pricking their ears up and hearing what’s out there on the market. Especially on the back of a 2 year recruitment freeze. So – are you being paid enough?   Full article here.   By Erin Leahy

PR Shake-up for Sainsbury’s

New year and fresh new selection of PR agencies for Britain’s third largest supermarket chain. Sainsbury’s has turned to Blue Rubicon to promote its core food offering, while specialist food and drinks agency Phipps PR has been awarded the beers, wines and spirits account.   In a separate brief put out through Sainsbury’s corporate PR [...]

Big pharma companies have pulled a number of apps from the iTunes store, but it’s not a sign the industry has fallen out of love with Apple’s iPhone.

Pfizer, Johnson & Johnson and Merck have withdrawn nine apps between them, but all continue to work with the technology.  It’s a further sign that pharma’s relationship with mobile apps is evolving, following the recent launch of the industry’s first Android apps.  By Saphia Haddouche

Big pharma’s smartphone marketing is starting to look beyond Apple’s attention-grabbing iPhone as companies produce the first apps for its main rival

Google’s Android operating system, which powers phones such as the Samsung Galaxy S and a range of iPad competitors, has been rapidly gaining market share and last year overtook the iPhone as the best-selling smartphone platform in the US. By Saphia Haddouche