The key to your success

Pfizer aims for viral hit with ‘Ministry of Manly Behaviour’

Pfizer’s digital initiative targeting men who are reluctant to visit a GP is to be extended until May next year after a four-month trial.   Launched in July, the Man MOT website offers online surgeries on Monday evenings in which men can chat anonymously to GPs about health issues – and be referred to their [...]

American Footballer blames God.

American footballer, Stevie Johnson, bucked the trend of thanking God by actually blaming Him for a dropped catch whilst playing in the NFL this week.   All here: http://twitter.com/StevieJohnson13   By Jamie McLaughlin

What is in a name? – free flights and Ashes tickets apparently!

With the cold snap well and truly setting in, last week in sunny climes the greatest rivalry in sporting history (allegedly) kicked into gear once again as England took on Australia in the Ashes.  However for one unsuspecting American her Thanksgiving weekend has turned out to be quite eventful.    Ashley Kerekes, a 22 year [...]

The end of cigarette branding?

In an effort to deter children and young people away from the ‘glitz’ of the cigarette packets and the attributes assigned to the art of smoking, UK Health Secretary Andrew Lansley proposes policy of standardisation across all cigarette packaging.   Tobacco advertising has come a long way from the colourful and somewhat seductive scenes of [...]

London’s most influential revealed

Today the London Evening Standard issued their top 1000 most influential people in 2010. The top ‘Gatekeepers and Fixers’ highlighted the likes of Max Clifford, Jenny Halpern, Matthew Freud, Lord Bell and Alan Parker.   By Kelly Hopkins

A week is a long time…

So to paraphrase Harold Wilson all those years ago, “A week is a long time…in PR!” And what a week!    Where to start…   Well it is not only Kitchen Nightmares that Gordon Ramsay appeared to endure this week as he decided (with or without the help of agency Freud?) to mix personal and [...]

A new look for the Brit Awards

Vivienne Westwood steps up to the mark when it comes to rebranding the Brit Awards. The music show, about to celebrate its 28th birthday is expected to receive a complete overhaul, with a new logo, and a new trophy as well as a serious rethink into the content and awards.   Attendees will be treated [...]

Fusion agencies – are they the future?

This week Biss Lancaster announced it is set to merge with sister ad agency Euro RSCG London to create one brand – Euro RSCG London PR – with the move being viewed as one that will “put PR at the heart of the creative process”. The integration of various media channels under one umbrella is a [...]

Vodcasts

Both Alice Weightman and Kelly Hopkins took part in video podcasts this week. Alice with PR Week and Kelly for Reputation Online. Watch this space for the results!   By Jamie McLaughlin

Bomb threat over twitter creates protest online

Paul Chambers has become a well recognised name on Twitter after he sent a tweet back in January this year which resulted in him losing his job and being sent to court.   According to the BBC News this week, Paul sent the message “Robin Hood Airport is closed. You’ve got a week… otherwise I’m [...]