The trials will study more than 30,000 patients globally and will evaluate the efficacy, safety and immunogenicity of the candidate vaccine. Merck’s Zostavax was the first approval of a shingles vaccine and came onto the market in 2006. By Saphia Haddouche
Roche wants employees who use social media to be ‘scouts’ for how the company and its products are perceived online. The Swiss pharma company today publishes its Social Media Principles, a four-page document of operating procedures for staff, and it gave Digital Pharma an exclusive preview. One of the standout points is a [...]
With increasing competition for graduate placements A-Level results are becoming even more relevant. School tables in here. By Jamie McLaughlin
It has been rumoured that Facebook is to launch a location app that allows its users to inform their ‘friends’ where they are at any given time. Similar to the model of Foursquare, Facebook will launch its app believed to be named ‘Places’ which will rival and potentially dominate this increasingly popular market online. [...]
… Slice PR have won a lucrative account to work with the Football League’s newly appointed betting and gaming partner Coral. Officially selected as Football League partners in June, Coral have now chosen Slice to promote awareness of this new affiliation. The brief is to increase both hits on Coral.co.uk and the number of visitors [...]
Cohn & Wolfe has been called in to handle global pre-launch comms for the MS drug, which is currently in phase two. Genzyme appointed C&W’s healthcare team after a three-way pitch, understood to have included Weber Shandwick and Edelman. By Saphia Haddouche
The heat is on as two of the world’s largest agencies FD and Finsbury pitch against each other for the retainer of easyJet corporate and financial PR. Full article here. By Erin Leahy
One of the classic political interviews: http://bit.ly/asKCO5 By Alice Weightman
Following the hugely successful ‘Heat’ styled interview we performed with none other than our own Jamie McLaughlin, we thought it would be a good idea to re-create that moment with our new recruit Miss Laura Kirby….what a treat you are in for! Kelly: Where did you wake up this morning? Laura: ‘In the flat [...]
Private healthcare firm Bupa has kicked off a trawl for fresh PR support as it looks to sharpen its media operation under new comms supremo Steve John. Corporate affairs director John joined from Pepsico last year, charged with raising the firm’s profile and demonstrating leadership in the healthcare space. By Saphia Haddouche
