SAVE YOUR LOGOlooks to leverage private sector and multi-stakeholder engagement for dramatically expanded funding for endangered animals. While focusing on particularly threatened species, this initiative will also target those animals used for branding and in logos of global corporations. Lacosteis one of the first big companies to pave the way by using their crocodile logo [...]
Switched-on Brand Consultancy BrandHouse have this month revealed the results of their extensive research into the importance of an Emotional Connection between Brands and their Consumers. “The BrandHouse Emotion 100” study reveals which top Brands have an emotional connection with their Consumers, giving them “emotional competitive advantage” over their rivals, and more importantly, why. [...]
Olivier Piazza has created a blog about the link between human development and Human Resources management. Two Canadian researchers of Vancouver University compared the effect the color red has on cerebral performance. Perhaps these conclusions could be useful for Human Resources Directors and Managers in the future. See the blog By Guillemette Faure
A handful of Hanson Search employees were asked to be interviewed by leading Training and Recruitment Professional Andy Partridge. The day was a great success and the evidence can be found here, although not all consultants made the final cut! By Jamie McLaughlin
In France, at the beginning of 2008, the most popular websites searched on Google were, in order: Youtube, Google then Facebook. After impressive escalation, Facebook exceeded everything to finish on the highest step of the podium at the beginning of 2009 (have a look ). Facebook is fast-becoming the most useful tool in the market [...]
The coldest winter for 13 years reached new levels on Monday when the whole of London came to a standstill. Heavy snowfall on Sunday night resulted in many being stranded in Central London as Transport for London decided to halt all bus services. The situation only got worse on Monday morning with many of the [...]
Economic downturn- blah blah blah- we’re all sick of hearing about it. However, a more exciting side effect is the number of PR and communications agencies that are combining forces in very sensible mergers. In this difficult time, organisations are cutting budgets and PR alone may be seen as an optional luxury. As such, agencies [...]
A recent PR Week Articlerevealed the top directors at ten leading UK PR agencies were paid a total of £7.95m in 2007. The research conducted by Kingston Smith W1 had City specialists Finsbury out in front, paying in the region of £2.3 million pounds in 2007. It will be interesting to see how 2008s figures [...]
This week as reported on Marketing WeekE-tailer Amazonhas revealed an amazing 9% increase in profit during the final months of 2008, equalling a £145mil rise from a year ago. Pretty impressive considering the current economic climate, and doom and gloom of many of the other retailers profit’s last year. It’s hardly surprising however, considering the [...]
A view from Hanson Search’s 6th floor London Office on Monday: (If you didn’t know, it snowed a little). By Jamie McLaughlin
