When reading Anthony Hilton’s column in PR Week, I found myself struck by the spooky similarities between financial and corporate PR and the twenty-something dating market…..
Just a couple of examples from his recent columns to highlight my point….
An article from August talks about damaging rumours which are ‘deliberately spread to bring about the fall in prices [...]
I love the way that water giants such as Evian are using Jean-Paul Gaultier’s design skills to launch a new chic looking bottle! The bottle will make its first appearance during Fashion week in Paris (29 September -7 October).
http://pourelles.bienpublic.com/Jean-Paul-Gaultier-habille-la.html
Is the Pharma industry ready to embrace digital communication?
‘Today, healthcare communications is changing as much as the world is changing, which is why old strategies don’t work and why old barriers to channels, disciplines and markets are breaking down. Soon, all of today’s sceptics will be converted.’
Enrique Alda, European director of Innovation, Ogilvy Healthworld [...]
One of my cool branding clients Bloom Design have a really great blog and regularly update on funky things happening in the world. I was really intrigued by one of their latest posts on Nahui Ollin's handbags, which are made from old sweet wrappers! I love them! Great for the fashion-conscious, eco-friendly, handbag loving consumers [...]
Recent PR Week reports bode well for the PR/Marcoms industry with both Huntsworth and Chime Communications posting impressive half-year profits for 2008.
Chime saw profits increase by nearly 25% on last years earnings, with Huntsworth close by at 21.9%.
Lord Bell was bullish about the next 6 months, but the pressing question remains, when will he get a new [...]
In a recent article, Unilever were exposed to spending circa £20 million (repeat…MILLION) in a campaign to persuade us intelligent folk that Pot Noodles are a HEALTHY snack. It may not be full of artificial preservatives, colourings and the like but it still can’t beat a bag of steamed broccoli (as enjoyed by our Director on a [...]
One of my branding clients, Saffron, last week unveiled The City Brand Barometer. As reported on Design Week, the study was designed to assess the strength of cities’ brands. The study compares 72 European cities and looks at their assets against the strength of their brands.
London and Paris came out on top, and are [...]
I noticed recently that Coley Porter Bell have designed the packaging for a new chewing gum – Trident, chocolate flavour!
According to Design Week the new chewing gum is aimed at girls, providing a sugar free chocolatey treat, minus the calories! Launched on the 14th July, I need to try some, however I’m still not [...]
Eurostar will rock you with the launch of its new offer – Paris to London “at hallucinating prices”. The French advertising agency Leg, winner of the Strategies Advertising Awards 2008, is the creator of this new campaign designed in a very urban style.
The campaign describes in a subtle way a psychedelic London accessible in only [...]
Every year Business Week teams up with leading International Brand Consultancy Interbrand to compile a report exposing the worlds Top Global Brands. Ranked according to Brand value, in 2007 the world’s top brand was Coca Cola, followed closely by Microsoft and IBM with brand values of $65,324, $58,709 and $57,091 respectively.
Top 5 Global Brands, taken [...]
